Insider beauty

As coronavirus continues to affect the economy and life as we know it, many beauty salons have been innovating to continue to make money and stay connected with clients until things return to normal. Communication has been key for you, with Facebook (64%) voted as the best social media platform to stay in touch with customers on, followed by Instagram (36%).

Although you’ve been selling products and digital services via newsletters, these emails have not all been strictly business. An incredible 73% of you have been including updates on how your team are doing through the pandemic and asking clients how they are coping, showing how much you care.

When it comes to reopening your doors again, an incredible three quarters (74%) of UK beauty businesses, which includes salons and spas, feel they will be able to reopen safely by July 4, with a whole host of new safety measures and protocols. Read about these new measures on page 7.

On the spot – coronavirus special