Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
Miss Selfridge
With the Government shining a spotlight on cybercrime and the threat it poses to small businesses, many of you have been researching how to safeguard your salon from a dangerous breach. Identity theft is your biggest safety concern (42%), especially as you have all your clients’ medical and credit card details saved on your system, followed closely by hacking (29%), phishing emails (17%) and phone scams (12%). Keep your data safe by reading our software feature on page 77.
Updating your advanced treatments menu has also been on your to-do list, as you understand that clients now want to see instant results from their appointment. As such, you’ve seen a rise in skin-resurfacing treatments, especially microdermabrasion (46%), dermaplaning (14%) and skin needling (8%). Find out how to offer the latter safely on page 68.
On the spot
Which cyber security threat are you most worried about?
1. Identity theft/credit card fraud
2. Hacking
3. Phishing emails
4. Phone scams
26% stock more than one size of robe in their salon
What’s your most popular skin-resurfacing treatment?
1. Microdermabrasion
2. Dermaplaning
3. Skin needling
4. Mesotherapy
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Miss Selfridge