Professional Beauty
Professional Beauty

Professional Beauty - July 2019

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Professional Beauty July 2019 Articles

Editor’s Comment
In the ongoing battle for beauty therapy to be taken
A first-of-its-kind report has demonstrated the value
We take a look inside PB’s digital world
Social ad campaigns
Looking to give your social media presence a boost? PB’s social media editor Chris Halpin explains how to advertise your Facebook page, while keeping the costs down
Out& About
Behind the scenes at all the parties, launches and events in the world of beauty and spa
Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
Insider spa
With body positivity a hot topic, beauty brands such
Insider nails
For nail techs, it’s increasingly important to protect
BRINGING the weather
It’s hard to be the one expected to motivate a team every day, even when you are dealing with your own problems. Carving out time for yourself is essential, writes HELLEN WARD
Our experts answer an array of questions about every aspect of running a successful salon or spa business
Offering three effective sculpting treatments, and now with a new handsfree option, CryoSkin has been designed specifically for the beauty salon market
Cyber insurance
With more and more UK businesses subjected to some form of cyberattack each year, CHRISTINA RYAN, senior account handler for Professional Beauty Direct, explains why insurance is so vital
THE Price is RIGHT
It’s easy to undercharge for nail art, but with high-street competition rife, it’s more important than ever to price your services correctly. Award-winning tech Natasha Barker explains how to ensure you get paid what you’re worth
WIDE awake
A duo of facials helps clients’ skin to look rested, and we put a new, eye-opening lash lift to the test
Skin defense
This month’s launches include products that improve and protect the skin’s barrier function, plus devices that help to prolong the effects of advanced facials
How to make it as a… Session TECH
Samantha Cox, owner of The Daily Nail and nail art trainer for Gerrard International, reveals how to make a name for yourself as a leading session tech
Talking to… Nerys Chell
The managing director of award-winning Eden Hall Day Spa tells Amanda Pauley what it’s like to run one of the biggest spa operations in the UK, building staff retention and competing with discount sites
DOES YOUR marketing material body-shame clients?
The role the beauty industry has played in body-shaming is in the spotlight. Melissa Evans, national spa manager for Spa Experience, discusses why using marketing images that lack age, gender and body diversity could be damaging your business
The right FIT
Louise Philpot, owner of Bodyworks Day Spa, talks to Georgia Seago about the importance of working with a product house that understands a small salon’s needs
5 SPA design mistakes
Are you thinking of refurbishing your spa? Beverley Bayes, creative director of Sparcstudio, tells Amanda Pauley the five costly design mistakes to avoid and the key elements to factor in
Dismissal AND redundancy
Having to dismiss an employee is always stressful and disruptive, both for you and for the rest of your employees. However, you can take steps to help prevent this type of situation arising in the first place
Custom made
Creating bespoke facials that blend non-invasive technologies with natural skincare has won Hampshire salon Face Matters a loyal client base and a long waiting list
One size doesn’t fit all when it comes to skin needling, and there are some important points to consider when deciding which treatment to offer, finds Georgia Seago
Tools of the TRADE
Whether meso or micro, these pro devices ensure the best and safest needling results
Is your data SAFE?
Cyber-crime is at an all-time high, which is why protecting your data from hackers has never been more crucial. AMANDA PAULEY reveals the steps you need to take to safeguard your salon
Safe Bet
Keep your data safe with one of these reputable software management systems
Light the WAY
Spas are recognising their potential as places clients can go to address mental wellbeing issues. Georgia Seago takes a look at emotional healing retreats