Professional Beauty - July 2019

In this edition


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Editor’s CommentIn the ongoing battle for beauty therapy to be taken
NewsA first-of-its-kind report has demonstrated the value
Professional beauty.co.ukWe take a look inside PB’s digital world
Social ad campaignsLooking to give your social media presence a boost? PB’s social media editor Chris Halpin explains how to advertise your Facebook page, while keeping the costs down
Out & AboutBehind the scenes at all the parties, launches and events in the world of beauty and spa
Insider beautyOur exclusive monthly benchmarking stats for each sector of the market
Insider spaWith body positivity a hot topic, beauty brands such
Insider nailsFor nail techs, it’s increasingly important to protect
BRINGING the weatherIt’s hard to be the one expected to motivate a team every day, even when you are dealing with your own problems. Carving out time for yourself is essential, writes HELLEN WARD
Ask the EXPERTSOur experts answer an array of questions about every aspect of running a successful salon or spa business
COOL RESULTS FROM CryoSkinOffering three effective sculpting treatments, and now with a new handsfree option, CryoSkin has been designed specifically for the beauty salon market
Talking to… Nerys ChellThe managing director of award-winning Eden Hall Day Spa tells Amanda Pauley what it’s like to run one of the biggest spa operations in the UK, building staff retention and competing with discount sites
DOES YOUR marketing material body-shame clients?The role the beauty industry has played in body-shaming is in the spotlight. Melissa Evans, national spa manager for Spa Experience, discusses why using marketing images that lack age, gender and body diversity could be damaging your business
Skin DEEPOne size doesn’t fit all when it comes to skin needling, and there are some important points to consider when deciding which treatment to offer, finds Georgia Seago
Tools of the TRADEWhether meso or micro, these pro devices ensure the best and safest needling results
Is your data SAFE?Cyber-crime is at an all-time high, which is why protecting your data from hackers has never been more crucial. AMANDA PAULEY reveals the steps you need to take to safeguard your salon
Safe BetKeep your data safe with one of these reputable software management systems
Cyber insuranceWith more and more UK businesses subjected to some form of cyberattack each year, CHRISTINA RYAN, senior account handler for Professional Beauty Direct, explains why insurance is so vital
The right FITLouise Philpot, owner of Bodyworks Day Spa, talks to Georgia Seago about the importance of working with a product house that understands a small salon’s needs
5 SPA design mistakesAre you thinking of refurbishing your spa? Beverley Bayes, creative director of Sparcstudio, tells Amanda Pauley the five costly design mistakes to avoid and the key elements to factor in
Dismissal AND redundancyHaving to dismiss an employee is always stressful and disruptive, both for you and for the rest of your employees. However, you can take steps to help prevent this type of situation arising in the first place
Custom madeCreating bespoke facials that blend non-invasive technologies with natural skincare has won Hampshire salon Face Matters a loyal client base and a long waiting list
Light the WAYSpas are recognising their potential as places clients can go to address mental wellbeing issues. Georgia Seago takes a look at emotional healing retreats
THE Price is RIGHTIt’s easy to undercharge for nail art, but with high-street competition rife, it’s more important than ever to price your services correctly. Award-winning tech Natasha Barker explains how to ensure you get paid what you’re worth
WIDE awakeA duo of facials helps clients’ skin to look rested, and we put a new, eye-opening lash lift to the test
Skin defenseThis month’s launches include products that improve and protect the skin’s barrier function, plus devices that help to prolong the effects of advanced facials
How to make it as a… Session TECHSamantha Cox, owner of The Daily Nail and nail art trainer for Gerrard International, reveals how to make a name for yourself as a leading session tech
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