Insider spa
Accessorize
With body positivity a hot topic, beauty brands such as HD Brows and Spa Experience have launched campaigns with unretouched imagery and featuring real clients to show that every body is beautiful. Many of you want your spa to be an inclusive space for clients, which is why more than two thirds of you (67%) now stock multiple robe sizes, knowing one size does not fit all. However, could your marketing material still be inadvertently body-shaming clients? Join the debate on page 67.
On the operational side of things, making sure your software network is as secure as possible has been at the forefront of your priorities, especially with many scare stories of small businesses being scammed via identity theft, phishing emails or hacking. Have you thought about investing in cyber insurance? Find out how much it costs and what it covers on page 85.
On the spot
Which cyber security threat are you most worried about?
1. Identity theft/credit card fraud
2. Phishing emails
3. Hacking
67% stock more than one size of robe in their spa
What’s your most popular skin-resurfacing treatment?
1. Skin needling
2. Microdermabrasion
3. Mesotherapy
4. Dermaplaning