Professional brand Nouveau Lashes has announced actor Michelle Keegan as its UK brand ambassador. Keegan will help the brand raise awareness of its range of treatments and lash-care products among consumers, including the LVL lash lift, of which she is a regular client.
“LVL has been a must-have part of my regime for years. I love how it makes my natural lashes look longer and really voluminous, meaning whether on set or even on make-up-free days off, my natural lashes are looking at their absolute best,” commented Keegan. Nouveau Lashes cofounder Bridgette Softley said: “Michelle is such a natural choice for us. She’s a longterm advocate of our LVL treatment and we know that with Michelle we have a credible, authentic ambassador that our customers connect with.”