PROFESSIONAL BEAUTY LONDON offers more than great shopping opportunities. Make the most of your visit by attending some of the equally inspirational and practical educational events

LIVE STAGES

Professional Beauty London prides itself on the abundance of learning and networking opportunities on offer at the show, with key industry experts taking to the stage to share tips and experiences with visitors.

PROFESSIONAL BEAUTY LIVE STAGE

Trends, tips and trade secrets will be revealed on the PB Live Stage, designed to provide a skills top-up to visitors from the comfort of their chair. Make-up, tanning, nails, massage, skincare, waxing and lashes are all covered on this line-up.

DON’T MISS: Hot stuff: stripless waxing laid bare – Monday, 2pm

“Wax Daddy” Andy Rouillard of Axiom Wax Academy will lead this interactive session with Sam Marshall, waxing expert and owner of The Beauty Guru. Discover how to get the most out of your peelable wax, plus get plenty of proit-boosting tips and tricks to take back to the treatment room.

DON’T MISS: The evolution of qualifications in advanced aesthetics – Sunday, 2pm

Get up to speed on the latest developments in aesthetics qualiications for beauty therapists in this session from Dr Elizabeth Raymond Brown, training and education consultant and founder of Laser Education. Brown will explore some of the toughest challenges facing the sector and how to ensure therapists can best equip themselves with the required skill set to provide the very highest standard of treatment.

ADVANCED TREATMENTS STAGE

Sponsored by Babtac, this programme is put together for therapists and salon owners looking to expand into offering more aesthetic treatments and improve their working knowledge of some of the latest technologies, from peels to semi-permanent make-up and plasma.

STAGE SPONSORED BY:

WARPAINT STAGE

This stage will educate MUAs on everything from camoulage to knowing how much you should charge for your work, brought to you by some of the most renowned artists in the business. The world of vegan and “free from” make-up will also be explored.

DON’T MISS: Perfect skin: nailing the basics – Sunday, 4pm

Preparation is the key to success, and creating the perfect base can make all the difference in the longevity and professional inish of your look. This session will be full of tips and tricks to give you the edge.

NUTRITION & WELLNESS STAGE

This programme explores an inside-out approach to beauty, sharing teachings both to pass on to clients and for beauty pros to adopt for a healthier life. Learn about mindfulness, energy-based therapies and how nutrition affects wellbeing.

DON’T MISS: Build your confidence and achieve your goals – Sunday, 4pm

Do you struggle with self-belief, or maybe imposter syndrome? Perhaps you lack motivation, or wish to feel less overwhelmed with achieving your goals? Join Clare Cockell, owner of The Reef salon in Kent, for this session and give yourself a boost of encouragement to help you grow and plan ahead.

SEMINARS

This year, the seminar offering features a new line-up dedicated speciically to helping salon owners and freelancers hone their digital skills to take their businesses to the next level. Also new is the one-day Nail Skills programme of sessions for techs at every stage of their career.

HOW TO…

A programme of detailed demonstrations to help therapists brush up on timeless treatments, this line-up will dissect bread-and-butter services such as the perfect spray tan and speediest wax.

DON’T MISS: Tailoring your tan for that perfect bespoke glow – Sunday, 11am

James Harknett, global creative consultant at Fake Bake, will be talking about building your tanning business and tailoring tans for the ever-growing bridal and male markets, followed by a live demo showing you how to achieve a perfect bespoke glow with Fake Bake, plus an interactive Q&A session.

DIGITAL SKILLS

With the growing importance of digital platforms in shaping consumer behaviour, these sessions will take a deeper look at how the various channels can help your business s tand out f rom the crowd.

DON’T MISS: Using digital tools to grow your nail salon – Sunday, 11am

Sharmadean Reid, founder of Wah Nails and bookings app Beautystack, is constantly looking for ways to push the salon experience further through technology. She will share her advice on using digital tools such as social media to enhance and grow your nail salon.

BUSINESS SKILLS

This programme hosts speakers from all corners of the industry, bringing you advice on everything from transforming your retailing to building your client base.

DON’T MISS: Making the leap from beauty salon to aesthetic clinic – Monday, 3pm

Dr Vincent Wong, aesthetic doctor and director of VINDOC Lab, will be sharing his knowledge on a simple path to help take your beauty salon to the next level as an aesthetic clinic, telling you how to keep up with the times and grow your client base with new high-revenue treatments.

NAIL SKILLS

Develop your know-how a s a nail tech with this new progamme, featuring sessions on in-depth nail techniques, how competitions can help your career and what i t takes to be a tech to the s tars.

DON’T MISS: How to become a nail tech for celebrities – Monday, 3pm

Karen Louise Embury, a session tech, celebrity nail artist and Salon System Gellux expert, will lead this seminar on what’s required from a nail tech when dealing with celebrities, and how to get into this line of work.

BUSINESS WORKSHOPS

Get expert business advice one-on-one in these 90-minute workshops with beauty business strategist Adam Chatterley of Salon Business Secrets. Arrive with a businessrelated problem and leave with a plan that will get the results you want. There will be three workshops focused on attracting more clients, quick business-boosting tips and pricing for maximum proit.

IN ASSOCIATION WITH:

Live Stages and Seminars cost £5 per session, or £1 for students.

Exec Club and Luxe Pass delegates get a

50% discount.

Business workshops cost £15 each.

Book at: professionalbeauty.co.uk/seminars

CONFERENCES

IMF

Taking place alongside PB London, the International Manufacturers & Distributors Forum (IMF) is a key platform for manufacturers, brand owners and distributors to discuss the challenges facing their businesses. Big industry names including Marie-Laure Simonin Braun, chief executive of Payot; Sacha Mitic, founder of hair care brand Sacha Juan; and Claire Vero, chief executive of Aurelia Skincare, will share their experiences on the speaker programme; while the forum is a great opportunity to make valuable contacts from across the globe to take your business to the next level.

SPONSORED BY: ELEMIS

A one-day ticket costs £145+VAT, two-day ticket £195+VAT. Book at: professionalbeauty.co.uk/IMF

EDUCATION FORUM

The popular Education Forum is back again, with the aim of raising industry standards and preparing our future beauty workforce right from the start. Lecturers can hear from top employers about skills they want to see in young therapists emerging into the industry, as well as representatives from educational organisations about the developments affecting the sector. This year, speakers include experienced salon owners Sara Shoemark of Glow Salons and Maria Mason of Beauty Time, as well as Taffryn Ellis, spa director at Four Seasons London.

IN ASSOCIATION WITH: S PONSORED BY:

A full-day ticket costs £10.

Book at: professionalbeauty.co.uk/educationforum