Beauty businesses under-representing religious groups and older people

Salons and spas could do more when it comes to diversity and inclusion, with the beauty industry coming out as the sector where religious groups and older people are the least represented.

According to Marketing Week’s annual Career and Salary Survey, which reveals the industries where diverse groups of people are under-represented in the opinion of marketers who work within them, almost a quarter (22.4%) feel the beauty industry is the sector where religious groups are most under-represented.

Beauty was also named the industry that lacks inclusion of older people in marketing materials, with a third (33.7%) of marketeers saying they are most likely to be under-represented, followed by the technology and software (32.3%) and entertainment (31.7%) sectors.

LGBT employees are most likely to be under-represented within the charity sector (19.8%), according to the survey, followed closely by travel and leisure organisations (18.7%) and beauty businesses (17.5%).

However, single parents were found to be best represented in smaller organisations of one to nine people, and in general, small businesses are outclassing their bigger business rivals when it comes to inclusion, the report found.