Natural ingredients and bold lip looks top Pinterest’s 2019 beauty trends | Pocketmags.com

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Natural ingredients and bold lip looks top Pinterest’s 2019 beauty trends

Natural extracts topped the Pinterest 2019 beauty trends list, part of the top 100 list of trends predicted to deine consumer shopping and lifestyle behaviours this year, compiled by the ideas-sharing website.

Elderberry and plant extract bakuchiol, which is being compared to retinol for its anti-ageing eficacy, are billed to be two of the most popular natural skincare ingredients of the year, with an increase of 685% in searches for elderberry recipes and 275% in searches for bakuchiol.

Interest in ginger, hailed for its soothing and anti-inlammatory properties, grew by 659%, as users searched “ginger oil” for ideas to use in baths and massages.

Meanwhile, witch hazel is experiencing a resurgence as a solution for problem skin, with searches up 305%, while Pinterest users are seeking out natural solutions such as castor and grapeseed oils to boost their lashes by searching for “natural lash lifts”, up 52%.

In terms of make-up, it looks as though bold lip colours are on their way back after more subtle shades took centre stage in 2018 – searches for “standout lip colour” increased by 467%.

This article appears in PB February 2019

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PB February 2019
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