7 mins
Insider spa
Accessorize
With the spray-tanning market growing year on year, many of you are expanding your treatment menu to offer this service. As a result, your retail sales have risen, with clients investing in exfoliators (50% of you told us this is the most popular post-tan sale), body oils with a tanenhancing shimmer (33%) and tan removers (17%) to prolong their golden glow. Find out what this year’s top tanning trends are going to be and how to work them into your menu on page 118.
Attracting talent to your spa has also been a key focus, which is why a third of you (33%) are showcasing the opportunities for therapists to move up the ladder and develop their skills in your business.
Other ways you’re attracting top therapists include rethinking your bonus and commission structures and having a clear company ethos that people can relate to.
On the spot
What do you think is the most important thing to include on a job description other than salary and responsibilities?
1. Career growth
2. Details on the bonus and commission structure
3. Company goals and ethos
50% encourage therapists to perform daily exercises in spa to help prevent RSIz
Which homecare product do you sell the most of to spray-tanning clients post-treatment?
1. Exfoliator
2. Body oil with tan-enhancing shimmer
3. Tan remover
December 2018 in numbers
HOW DID TREATMENT BUSINESS IN DECEMBER 2018 COMPARE WITH DECEMBER 2017?
AVERAGE TREATMENT ROOM OCCUPANCY
72% HOW DID RETAIL BUSINESS IN DECEMBER 2018 COMPARE WITH DECEMBER 2017?