First rate
PROFESSIONAL BEAUTY LONDON will host its first ever lash competition, raising awareness of the expertise needed for intricate extension services. Here’s how to take part…
Take home industry recognition, improved skills and a coveted trophy at Professional Beauty’s two-day Lash Championships, which is making its London debut at Professional Beauty at ExCeL on February 24–25.
Welcoming lash artists at all skill levels, the competition is your chance to demonstrate your extension mastery in classic, Russian and volume styles, and compete with the best technicians in the industry.
It is also a platform to support the growing lash industry and shine a spotlight on the beneits of training in extension services and the attention to detail required to carry out the treatment. Here’s what you need to know about entering…
CATEGORIES, DIVISIONS AND DEFINITIONS:
• Classic: Expert, Professional and Novice divisions – application of one extension to one natural lash
• Russian 3D & 4D: Expert, Professional and Novice divisions – application of 3D and 4D fans using traditional Russian methods to create a uniform and seamless lash shape
• New Volume: Expert, Professional and Novice divisions – use of freestyle techniques with no lash mapping while applying fans in varying dimensions across the lash line.
Professionals: £75; students: £15 Deadline: February 21
Competition sponsored by: NOVALASH
TOP TIPS from competition director Heather Hughes
1. Take a leap of faith
“Competing is a valuable experience that will help grow your career. It puts you in an environment that challenges you, highlighting your skills as well as the areas you need to work on. Plus, many artists say entering gives them a conidence boost,” says Hughes.
2. Get your materials early
“Pack the materials you need a day before the competition so you don’t forget something important. I’d also advise looking up your travel arrangements in advance. If your journey is long, stay over in London the night before to be safe,” explains Hughes.
3. Don’t be afraid to ask questions
“Read through the rules and guidelines to make sure you understand them. If you have any questions about the criteria or what to expect on the day, you can contact us via the details listed in the registration pack,” adds Hughes.