Professional Beauty - May 2019

In this edition


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Editor’s CommentIn an industry that’s long been accused of taking a
NewsThe Government has pledged to work with beauty industry
professional beauty co.ukWe take a look inside PB’s digital world
Social media MARKETINGNot sure how to market yourself online? PB’s social media editor Chris Halpin shows you how to identify the right audience and social platforms for your business
Out&AboBehind the scenes at all the parties, launches and events in the world of beauty and spa
Insider beautyOur exclusive monthly benchmarking stats for each sector of the market
Insider spaIt’s been a good month for the spa industry, with both
Insider nailsAs nail techs, you know the customer is king, but sometimes
WINNING mentalityWhen you have your own salon it can feel like your “baby”, but remember that you can learn from it as well as passing your knowledge on, writes HELLEN WARD
Ask the EXPERTSOur experts answer an array of questions about every aspect of running a successful salon or spa business
Talking to… Paola LeoneThe wellness manager at Jiva Spa tells Amanda Pauley about opening Taj Hotels’ first spa in Europe, recuperating a big investment and why she’s unfazed by Brexit
A DIFFERENT approachKnowing how to perform a tanning service on any and every body is vital in becoming a reputable therapist who clients trust. GEORGIA SEAGO gets some advice
THE waxers’ CONFESSIONALGetting up close and personal with clients’ bits day in, day out can lead to some awkward situations. Five brave waxers tell AMANDA PAULEY their most embarrassing hair-removal stories
Intimate WAXING 101Want to obtain the perfect intimate wax for clients? AMANDA PAULEY shares the pros’ tips on mastering hair removal down there…
Reach FOR THE starsWith celebrities now holding huge sway over UK purchasing habits, is it time to invest in a brand that has A-list endorsement? Fiona Vlemmiks finds out
FULL CoverageIt’s not the most glamorous of topics, but insurance for your beauty salon is vital to protect your business and your clients. The NBF explains why
When brows goBADWe quiz permanent make-up expert and founder of KB Pro KAREN BETTS about how to correct another technician’s work and when you should steer clear
Refresh YOUR skillsIf you’re looking to update your skills, check out one of the latest brow treatment courses on the market, structured for techs of all levels
AGE OLD questionYou may be guilty of age discrimination without even realising. DAVID WRIGHT explains the law and busts some common myths around employees’ age
NAIL BITESMarian Newman plans Swarovski workshops, and we take a look inside an award-winning salon
In the FRAMERevenue-boosting and eye-framing lash and brow services plus a scrub to promote silky summer skin feature in our pick of new treatments
SCENTS of springEssential oils and plant extracts put a fresh twist on May’s launches, while skincare focuses on cooling and protecting clients’ skin
How to make it as a… facialistCelebrity facialist Anastasia Achilleos on the challenges of specialising in facials and the education and skills required to make it big
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