In an industry that’s long been accused of taking a narrow view of what constitutes beauty, it’s exciting to see more professional brands taking a stand and reaching out to traditionally marginalised groups. From products created to meet the specific needs of older or less able consumers, to marketing campaigns that ditch the retouching and embrace all skin types and body shapes, there is a wealth of promising initiatives in the news (from page 13) this month.
When it comes to making all clients feel equally welcome in salons and spas, however, we all know that actions speak louder than words. Our feature on adapting your spray tans to suit customers with different needs explores changes in the techniques, and sometimes the language you might use, when treating older, pregnant or disabled clients. Check it out on page 70.
This month, we’re also championing inclusivity for those working within the industry. In his advice piece on the laws around age discrimination in salons on page 99, David Wright busts some myths about the limitations of older therapists.
Meanwhile, our news story on page 13 outlines changes afoot for therapists working in the field of aesthetics, from the approval of new National Occupational Standards for treatments such as microneedling and peels to fresh conversations that indicate Government support for vocational training routes that would enable therapists to reach Levels 6 and 7. Regardless of your thoughts on who should be allowed to perform which treatments, conversations like these are vital, to ensure beauty therapists maintain a voice in this ongoing debate.