EDITOR'S COMMENT

New research this month reinforces what beauty professionals have long known – salons and spas are vital to their local communities. Revealing that half of all beauty visits trigger extra spending at neighbouring high-street businesses while one in five clients rely on appointments as a primary source of social interaction, the report from British Beauty Council, outlined on page 8, confirms the crucial economic and social impact of the sector. It also echoes the message of Professional Beauty Group’s At The Heart Of The Community campaign, which provides tools to help beauty professionals demonstrate that value locally.

Sustaining that vital community role ultimately comes down to the expertise, safety, and long-term results clients experience in treatment rooms. On page 36, we examine polydeoxyribonucleotide (PDRN), cutting through the hype to assess the evidence behind topical formulations and explore how therapists can safely integrate the active into recovery-focused protocols alongside microneedling.

Beyond facial protocols, the fallout from trend-driven treatments is also confronting brow specialists, and our feature on brow rescue (page 56) examines how to assess chemically damaged hair and botched semi-permanent makeup, offering strategies to turn complex corrections into high-value services.

Behind all advanced treatments lies the foundational importance of practitioner integrity and knowing when to simplify. In our lead interview on page 33, skin specialist Joanne Evans reflects on 35 years in clinic, warning against over-treating client skin barriers and explaining why genuine client trust will always blow vanity social media metrics out of the water.

That focus on client connection extends into our Q&A on page 54, where CityLux founder Kate Tora discusses mobile wellness, the role of massage in nervous-system regulation, and why supporting your therapists is the ultimate secret to long-term client retention. Enjoy the issue!