Professional Beauty London 2026

First look

Check out some of the launches, innovations and show-only offers you can see and try at Professional Beauty London at Excel on October 4–5

Skincare and Spa

111Skin will highlight its precision facial treatments and targeted professional skincare collections at the show, developed to repair, rejuvenate, and strengthen the skin. Formulated with high-performance active complexes, the range boosts cell vitality to restore natural radiance, smooth fine lines, and enhance skin barrier function.

Akt Group will showcase Life WellTech, its R&D division, featuring thermal experiences, touchless HRV screening, bio-olfactive modulation and headphones-free sound technology. Available across the Skyy and C.O.D.E. treatment beds, the technologies can be used individually or combined to create an integrated wellness experiences.

Art de Huile London will introduce Aromabiotics, a new range of ingestible organic oils that combine live probiotic cultures with plant oils to support gut health and wellbeing. Visitors can sample the collection, which includes Cocobiotic, Avobiotic, Calenbiotic and Hodanbiotic, and access a 20% show discount.

Circadia is featuring customisable opening orders from £2,000 with a free marketing bundle and introducing its Green Coffee & Adaptogen Brightening Mask, a professional treatment mask to visibly brighten environmentally compromised skin without relying on intensive exfoliation.

Cyrène will showcase its encapsulated Diamond Retinal Serum range, featuring five strengths designed to support skin longevity, vitality, and resilience. Formulated with advanced vitamin C and barrier-supporting ingredients, the range addresses skin changes associated with menopause and hormonal transitions.

Dermalogica will showcase its Exosome Longevity concept, focusing on regenerative skincare to support skin resilience, recovery, and long-term health. Visitors can explore the new FDA-cleared Pro Pen for precision microneedling, alongside the Exo Booster treatment enhancement and Phyto Nature E2 retail companion. There will be exclusive event pricing on selected treatment packages.

Dr Vanita Rattan is introducing its T-Zincable Broad-Spectrum SPF 50 Tinted Matte Mineral Sunscreen. Formulated for melanin-rich skin, it combines broad-spectrum mineral protection with azelaic acid and alpha-arbutin to support acne-prone and pigmentation-prone skin.

Elemental Herbology will show its Five Element Pause & Renew Ritual, to support every stage of menopause using cold stone placement and targeted acupressure. The brand will also present its Soothing Sleep Enhancer Massage and bio-cellulose Radiance Infusion Sheet Mask.

Gharieni Group will showcase ZenFusion Flow, a Japanese head spa treatment bed, alongside RLX BrainGym from its Metawell range of mind-body wellness technologies. Visitors can also take advantage of exclusive show offers available across the Metawell collection.

Guinot is highlighting its skin-renewing facial treatments and professional skincare collections at the show, developed to target cellular rejuvenation and improve skin elasticity and formulated with high-performance active ingredients.

Hypo21will bring its skin-repairing mist, formulated with pure hypochlorous acid to calm inflammation, soothe irritation and support the skin’s natural healing process.

IIAA will show off the latest advances across its brand lineup alongside the launch of its dedicated Active Ageing Stage. Visitors can see gut- and skin-supporting formulas from Advanced Nutrition Programme, experience Environ’s Vitamin A skincare protocols, and view makeup demos with Et Al’s new Versatile Bronze Shade & Sculpt.

Ishga will present its Hydra+ collection, featuring the Hydra+ Marine Cream alongside the new Hydra+ Oil and Hydrating Hair and Scalp Mask. The team will also showcase the Ishga Sound Experience app, featuring Hebridean nature sounds, alongside its new Wellness Rituals launching across spas.

Visit Kat Burki to see its Dry Collection of Vitamin C Nourishing Cleansing Balm and Form Control Marine Collagen Gel. The balm melts away SPF and buildup using omega-rich oils, while the gel has collagen and botanical hyaluronic acid.

Katherine Daniels will launch its Skin First Discovery Edit: Comfort & Care kit, featuring five mini products to guide salon clients through the brand’s prescription process. Salons spending £1,000 or more on bespoke packages can receive eight complimentary discovery kits.

Kellco Global will bring Vegreen Rice Daily Moisture Pore Cleansing Oil, a lightweight vegan formula designed to dissolve makeup, sunscreen, and impurities while regulating sebum, formulated with rice bran, grape seed, and jojoba oils. Visitors can claim 10% off by following on Instagram and liking.

Lemi will showcase its Venice Head Spa 3-in-1 wellness workstation, combining a massage table with an integrated head spa, pipeless hydrotherapy pedicure, and manicure station. The brand will also highlight the Verona Evo treatment.

Lengbox Korean Skincare will present its new curated wholesale programme, to help salon and owners stock trending K-beauty products. The brand will show hero lines from Anua and Medicube, plus festive gift box collections, with exclusive wholesale pricing available.

Luxury Skincare Brands will bring Jurlique, Inlissa, and Estime & Sens. Highlighted offerings will include Jurlique’s newly reformulated Rare Rose Collection, and Estime & Sens’s new Lymphatic Brush and treatment developed with Cecily Braden.

Matis Paris will present its new Time-Global Serum and Time-Global Cream anti-ageing duo, with plant- and marine-derived retinol alternatives and spilanthes extract to target key signs of ageing. The brand will also launch Cell Eyes, a cream designed to reduce fine lines, dark circles, and puffiness.

Million Dollar Facial will introduce its Bio-Cell Trinity+ Professional Treatment System and At Home Skin Renewal Complex. The bio-microneedling system combines DermaChannel spicules, plant-derived exosomes, and vegan PDRN in a four-stage protocol to support skin regeneration. Visitors can access 10% off partnership packages, including the new Bio-Cell Trinity+ system.

Natubay will bring the Primabiotic supplement range, including Primabiotic Hyaluron, a low- and high-molecular-weight hyaluronic acid shot with coenzyme Q10 and biotin, and Primabiotic Collagen, an apple-lemon liquid vitamin shot. Visitors can enter a contest to win a year’s supply of collagen.

Natura Bissé is highlighting its clinical skincare range and facial treatments at the show, developed to target visible signs of ageing and skin rejuvenation, formulated with high-performance active ingredients.

Omorovicza is highlighting its luxury facial treatments and mineral-rich skincare collections, developed to rejuvenate the complexion and restore skin vitality. Powered by healing Hungarian thermal waters, the range helps enhance firmness and promote lasting radiance.

Visit Phytomer to find out how it combines marine biotechnology with luxurious, results-driven spa treatments. 2026 marks a new chapter for Phytomer UK & Ireland, with renewed investment from the parent company to support luxury spa partners.

Skincare and spa brand Repêchage will showcase its new Triple Action Lift Peptide Cryo facial and product collection, which is powered by peptide complexes, cryo-therapy techniques and advanced lifting massage protocols.

Saturday Skin is making its UK trade debut via distributor Revive NX, presenting its vegan, cruelty-free collection. The brand will feature hero formulations including Waterfall Glacier Water Cream, Yuzu Vitamin C Sleep Mask, and the targeted Yuzu Butterfly Hydrogel Mask, with exclusive show discounts.

Skcin is showcasing its MASCED (Melanoma and Skin Cancer Early Detection) online training programme, which equips therapists with skills and confidence to identify suspicious skin changes early. Visitors can access a 20% discount on training.

Skin Authority is making its UK debut at the show. The US brand features formulas to support immune defence, barrier repair, and regenerative restoration. Visitors can get demonstrations of the AI Skin Scan and learn how it can provide personalised skin health education.

Celebrating 80 years of professional skincare, Sothys is presenting the relaunch of its luxury Sothys Secrets anti-ageing collection, alongside its Autumn/Winter 2026 seasonal treatment, its skincare-infused makeup collection and its Dermobooster system, to personalise facials.

SQT UK Bio Microneedling will be showcasing its Refine and Radiance Spicule Serums, developed to maintain and enhance the results of in-clinic Bio Microneedling treatments. Visitors can also take advantage of free training with a £250 opening order, a package usually valued at £1,200.

Starpool is presenting its Health Innovation ecosystem at the show, featuring the Zerobody Dry Float, Zerobody Cryo, and the Mana Cold Plunge. Visitors can also experience the new Zerobody Cryo Personal and the Sport Infrared Cabin.

Takara Belmont is introducing its Beauty by Takara Belmont collection of treatment beds, multi-purpose chairs and accessories. Visitors can also experience demonstrations of its Yume Head Spa treatment, which combines heritage scalp care therapies with backwash beds, the Spa Mist II processor, and Head Bath accessory.

Taylor’s CBD is introducing its CBD Body Massage Treatment, launching a Habia-endorsed course, “Understanding, Communicating and Applying CBD Treatments”, for Level 3 practitioners, and showing CBD oils, sprays and creams.

Advanced Treatments

4T Medical will bring Cliniccare Instant Peel @Home, a weekly exfoliating treatment with mandelic acid, capryloyl salicylic acid and botanical extracts, plus the Apollo Quattro device, which combines four technologies for contouring and skin rejuvenation.

BTL Aesthetics will showcase Emfusion, its latest skin rejuvenation technology, developed to support the skin barrier. Visitors can also see the Emface needle-free facial treatment and the Exion platform for face and body treatments, while speaking to the team about exclusive show offers.

CACI International will be demonstrating its Synergy Flex aesthetics system alongside the new Rejuva Med platform, which combines five technologies for advanced skin rejuvenation treatments. Visitors can also explore the Prep & Glow Pro and Micro-Pro portable devices, with exclusive show offers available.

Candela will be demonstrating the Glacē facial, a professional treatment combining microdermabrasion, hydro-infusion and sculpting to help achieve smoother, more radiant-looking skin. Visitors can also speak to the team about exclusive show discounts available during the event.

Celluma will offer exclusive trade discounts across its professional device range, alongside live stand treatments featuring the new Celluma Mystique LED Mask. The FDA-cleared, cordless system simultaneously treats face and scalp for skin and hair restoration.

Dermalux will unveil its first home-use LED Mask. Designed to sit slightly away from the skin for uniform light distribution, the mask features 633nm red light for skin rejuvenation, 830nm near-infrared light for tissue support and 1072nm infrared light for circulation. Visit to learn more about the clinic/spa affiliate programme.

Dermapenworld is showcasing its Dp Scan AI-powered diagnostic device alongside the multi-modality Dp Synergist platform. Designed for skin and scalp analysis, Dp Scan delivers real-time metrics, while Dp Synergist combines diamond tip microdermabrasion, hydrogen water infusion, and LED therapy.

Elite Probes International will launch a range of bespoke tweezers designed for electrology, blemish extraction and hair removal. Visitors can explore the new tools and access exclusive show offers.

Ivanmed will showcase the Imedpen microneedling device alongside Imedpen Glide and Imedpen Hydrate post-treatment serum. The company will also present CryoPen for benign lesion removal, Juliette Armand professional skincare, and the new Juliette Armand Exo Fusion regenerative range featuring exosome and PDRN formulations.

London Institute of Aesthetics delivers beauty and aesthetics education, with Level 4 beauty courses and Ofqual-regulated courses, as well as advanced qualifications such as VTCT level 5 aesthetics and Level 7 aesthetics courses.

LPG will showcase its latest developments around its Endermologie technology and demonstrate its effectiveness in treating scarring, loose skin, and subcutaneous fat. Additionally, its “Vitality, Stress, Sleep” protocol has demonstrated enhancements in overall wellness.

MediMD will launch its professional microneedling system, featuring integrated active serum dosing and LED light therapy alongside a new exosome booster serum and treatment repair peptide mask. The brand will also unveil a medium depth chemical skin peel and conversion packages including CPD training.

Neurotris UK will showcase its facial and body sculpting systems, featuring its patented Intelligent Microcurrent Technology that adapts in real time to deliver personalised treatments. See demonstrations across its devices, including the PicoToner II at-home system and SX4500 Face & Body system.

Opatra will highlight two key products. Dome Pro is an AI-driven skin detection system that evaluates 11 skin parameters in 15 seconds. Lumiray projects red light through an entire room creating an immersive experience that complements movement and recovery.

Optilight is presenting its LEO range of laser and light-based platforms, including LEO Super LRI with Hyper Pulse ALT for laser hair removal, LEO Masterlight, and LEO Purplelight for multi-treatment delivery, and the LEO Combolight, combining triple wavelength diode laser, radiofrequency, and Hyper Pulse ALT technology.

Pharma Hermetic will bring hair recovery solutions, including Anti Hair Loss Shampoo formulated to strengthen roots and support follicle health, as well as its Hair Recovery Program Ampoules. There will be show-exclusive VAT-free offers.

Sculpt Pro Aesthetics is showcasing its advanced aesthetic devices, featuring the needle-free DermaDrop infusion skincare system and the Lumiere Elite triple wavelength hair removal laser. The brand will also highlight its newly upgraded Ultra Tesla HI-EMT muscle stimulation device alongside live demonstrations and exclusive show offers.

Silhouette Dermalift is introducing the latest Neulase diode laser system, now featuring AI-powered enhancements for optimised treatment efficiency. With quadruple-wave technology to treat various skin types up to Fitzpatrick type VI, the device includes five spot sizes, a precision Direct Tip, and a cryo-cooling handpiece.

The Smart Group will show a range of devices. Some of its recent launches include Mezotix, the non-invasive solution for skin rejuvenation and resurfacing in a multi-treatment platform that uses thermo-mechanical technology to reduce fine lines, wrinkles, scars, active acne and pigmentation.

Wellbiz International is bringing Neunova’s Retro EV and Re’mirae ranges, introducing hair restoration and exosome technology. The needle-free ExoShot device provides intra-epidermal delivery of peptides and exosomes. Visitors can explore exosome treatment bundles with up to 50% off.

Professional Beauty London will be the UK launchpad for Zemits UK’s new HydroDiamond range, including the Dermaluxx Nova and Dermaluxx Ultra. The business will also showcase its EvoPlasm Cold Plasma system for skin rejuvenation, acne management, rosacea and post-procedure recovery.

Nails, lashes, brows, waxing

Allure Beauty Supplies will launch hard gels, builder gels, cat-eye gel polishes and e-files, alongside its HEMA-free and builder gel.

Professional Beauty Systems will bring Kaeso, Hive, Apraise and Tan Truth. Expect a major new rebrand from Kaeso, with exciting new ranges, formulations and packaging, and see Apraise’s Vegan Tint Collection, featuring six intermixable shades infused with hyaluronic acid for lash and brow tinting.

Beauty Triangle International will highlight its Complete Lycon Certified Waxing Course, for beginners looking to start a career in beauty. Find out about the flexible programme, with enrolment from £25 for the digital theory course, and access show offers.

Cuticleco is bringing its new range of 3D sculpting clays, designed for nail artists. The brand will also feature five new seasonal autumn and Christmas cuticle oil and hand sanitiser scents, alongside a 20% discount.

Visit E-MO Nails to sample its rose Self Care Hand Care Collection with a 20% discount, alongside 50% off Long Life Gel Polish Colours and Brush On Builder Gel, and 25% off electrical equipment.

Visitors to the Hive and Maskology stand can see live tips and techniques from waxing expert Becky Priest (@beckysbeautyschool), exclusive exhibition offers on Hive’s wax heaters and waxing range. See Maskology’s Korean skincare and LED mask for treatments and retail.

Italwax UK – Wax Store is debuting its refreshed Miraveda professional body care line, featuring four spa-inspired scrub and lotion pairs formulated with natural exfoliants and nourishing botanical oils. Don’t miss its polymer-based Top Line waxes, Full Body Hot Film Wax, and 20% show discount.

Nart Beauty will bring its professional nail and skincare portfolio, highlighting hero lines from Straderm, Buccos Innovation, Dnka, Luna, Dark and Trendy Nails with show discounts of up to 20%.

Visit Nouveau Beauty Group to check out launches including the brand-new Nouveau Lashes LVL Korean Lash Lifting System and the HD Brows Hybrid Wax in Astral Blush. See demonstrations and access 30% off in-academy practical training, 3-for-2 product offers, and HD Brows Mini Kit offers – with a complimentary conversion course.

Pinkfishes is presenting NovaLift, a single-step lash lifting and lamination system designed to reduce treatment times by up to 50%. Formulated with cysteamine and cysteine alongside hydrolysed proteins and panthenol, the solution combines steps one and two into a single process.

SprayGon is launching into the UK at the show, with its Triton Studio Extraction Unit, to help spray tan artists tackle overspray. Delivering advanced extraction, Triton lives up to its promise: powerful extraction, minimal overspray. There will be a launch offer only at the show.

Teri is showcasing its professional manicure and pedicure dust collectors designed to maintain a clean salon environment, featuring integrated HEPA filters. Visitors can access an exclusive 10-15% show discount.

Visit Waxing Warrior for a range of practical waxing accessories aimed at streamlining treatment setups and boosting hygiene. Explore silicone wax pot liners, lids, waxing wipes, and individually wrapped pre-wax cleansing wipes, as well as a 10% show discount on the Big Daddy Bundle.

Equipment and services

Affinity will showcase the Diva Prima couch, designed to combine comfort, functionality and durability. Visitors can speak to the team about treatment room equipment, and take advantage of exclusive show-only pricing.

Ellisons will be back at PB London talking visitors through furniture such as its Japanese Head Spa and its high-end spa beds, as well as the beauty brands it sells such as The Gel Bottle and Glossify.

Hartdean supplies hotels and spas with luxury linens designed to combin comfort, performance and a refined feel while supporting sustainability. Explore its soft linens, robes and spa accessories.

Majestic will show its Memory Foam Couch Topper with face hole, to deliver pressure-relieving comfort, and its elasticated Wipeable Couch Cover, as well as offering a 20% discount and free delivery on purchases over £60.

Matrix will show its Onyx Collection, a luxury five-machine cardiovascular range comprising a treadmill, Ascent Trainer, ClimbMill, Upright Cycle, and Recumbent Cycle, with ambient lighting and haptic touchscreens.

PJS Beauty Salon Equipment is launching the Ezi-Face range of electrical facial machines through a partnership with Weelko. The brand will also show new salon furniture with exclusive offers.

Explore professional nail and waxing products from Pro Impressions, spanning gel polishes, builder gels, nail art, and salon essentials.

Studex is returning with its ear-piercing technology, including the System 75 and Advanced Aftercare range. Visitors can see live demonstrations and details on its free Habia-endorsed training, which accompanies the System 75 and Medisept Starter Kit.

Timely Salon Software is a booking and payments system that helps beauty and hair professionals to manage their clients and their business. Test out the brand’s new feature launches and find out about its show offer.

Zenith Plus is a manufacturer of precision-crafted, rust-free stainless steel beauty instruments. The business is presenting its extensive ranges, alongside its private label services.

Professional Beauty London takes place at Excel London on October 4–5. Register for your free ticket at professionalbeauty.co.uk/london