Business trends

Insider NAILS

January 2026 has brought its challenges for nail businesses, but there are still plenty of opportunities to thrive. While 64% of salons reported a drop in treatment business compared with January 2025, 11% saw growth and 25% held steady, showing that even in quieter months, smart strategies and loyal clients make a difference.

Retention is top of mind, with 72% of salons focusing on keeping existing clients happy rather than chasing new ones; a strategy that builds loyalty and stabilises revenue. Pricing is largely driven by skill and time, with 50% of salons setting rates based on the expertise required, ensuring clients continue to value professional services.

Rising costs, under-pricing and training quality remain key concerns, but they also present opportunities to stand out through education and careful client communication. For inspiration, check out the SS26 nail trends feature on page 54 and the lead interview with nail artist Anouska Anastasia on page 43.

Month in numbers

How did nail treatment business in January 2026 compare with January 2025?

How did nail retail business in January 2026 compare with January 2025?

26 nail treatments performed on average per week in January

72% are more focused on retaining existing clients than attracting new ones this year

On the spot

What do you think is the biggest concern for the nail industry right now?

1. Rising operating costs (31%)

2. Underpricing and price wars (24%)

3. Poor quality or rushed training (26%)

4. Unrealistic client expectations (19%)

Which factor most influences your pricing decisions?

1. Time and skill required (52%)

2. Rising costs and overheads (23%)

3. Local competition (19%)

4. Client willingness to pay (6%)