PROFESSIONALBEAUTY.CO.UK

We take a look inside PB’s digital world

Hot Topic

Wales becomes first in UK to implement country-wide licensing for special procedures like electrolysis and acupuncture

@doodle.nails.studio “Some control and enforcement would be good too, past initial approval. Otherwise it’s not unheard of people opening the premises with the use of third-party certification and then that person is never even there, so still could be shambles in practical sense without further controls in place.”

@serum_marketing_studio “This is such positive news! Raising industry standards and allowing reliable, experienced and safe salons to stand out even more with licensing! We are all for it! ”

@karma_holywood “Bring it in for all UK. Get rid of the back street salons doing dodgy microneedling with unsterile serums and needles.”

Hot Topic

Surge in demand for silent beauty treatments

@the_beauty_rebellion: “I think it’s also indicative of the additional thinking that goes into visiting a salon for neurodivergent clients or those with anxiety. There are lots of people who just avoid it altogether. There’s lots to learn about the clients we don’t reach because there is a huge amount of money that could be spent if we can cater for more diverse needs.” 

@iheartbeauty.bedford: “My salon is definitely not ‘silent’. I never stop talking ”

This month we asked you…

Do you always follow brand treatment protocols?

41% Always

15% Sometimes

44% I like to add my own spin on things

Hot Topic

71% of Gen Z buy skincare based on influencer recommendations

@the_corneotherapy_ consultant “I find this very scary. Skin is so individual and what works for one may not be right for another.”

@innovationsbeauty “Scary! They then come to us and we have to educate and fix it ”

@skinpodxlob “Gen Z are aged around 12-27 years old. This is not that shocking or scary. They are watching, learning and will make mistakes like we oldies did when we were the same age. In fact, they will be way more clued up than we were because they have access to much more info.”

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@professionalbeauty.uk

...and the team

@eveoxberry

@nailoccultist 

@ellen_cummings 

@erinhopeann

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