Watch and learn |

5 mins

Watch and learn

Professional Beauty London 2024 will feature a strong line-up of live education, networking opportunities and hands-on demonstrations. Here’s what you can expect

A busy two days are in store at Professional Beauty London 2024, with a full schedule of industry leaders imparting their knowledge. For the first time, sessions on the Business & Digital Skills, Skin & busy two days are in store at Professional Beauty London 2024, with a full schedule of industry leaders imparting their knowledge. For the first time, sessions on the Business & Digital Skills, Skin & Advanced Treatments, and Trends & Techniques stages are free to attend, opening up the opportunity for education to everyone. Alongside this is The Beauty Roundup, Cidesco workshops, IMF and CIPI Conference and much more. Read on for a few of our highlights.

Business & Digital Skills Stage

Visit this stage to pick up our industry experts’ invaluable business tips for sole traders and salon owners, covering everything from harnessing the power of influencer marketing to getting the most out of emails.

Don’t miss:

• Creating a passive-income salon – Kerri-Ann Angus, business mentor, on how to make your salon work for you.

• The power of influencer marketing & how it can help you build your brand – a discussion with Hayley Snishko, Chlöe Swift, Sharon Brigden and Lesley Wilks.

Session spotlight:

PB London x Pinterest UK: How to make 2024’s top trends work for your beauty business Tom Spratt is head of partnerships, luxury and beauty, at Pinterest UK. In this session you will gain insight to beauty trends as Spratt takes you through what you need to know for 2024 and beyond. This can’t-miss session is set to help you understand how to use trends to your advantage as a beauty business owner through marketing and more. Catch Spratt’s session on Sunday, March 3 at 1pm.

For the full Business and Digital Skills Stage programme, visit

Sponsored by:

Skin and Advanced Treatments Stage

With clients searching for results-driven treatments now more than ever, the Skin and Advanced Treatments live stage provides educational talks from leading beauty experts in a variety of fields.

Don’t miss:

• Combination treatments for adult acne and scarring – with skin expert and celebrity facialist Teresa Tarmey.

• Protecting and repairing skin barrier function with advanced technologies and ingredients – with Andrew Hansford, educator and founder of ACH Aesthetics.

Session spotlight:

Mastering the microbiome: how the gut-skin connection can elevate aesthetic results

A healthy gut and gut microbiome are essential for skin health. In this talk, Dr Gaby Prinsloo, medical director at the International Institute for Active Ageing (IIAA) will debunk myths and explore the importance of the gut microbiome, how the gut and skin impact each other, and how to improve aesthetic results by supporting gut microbiome.

Catch Dr Prinsloo’s session on Sunday, March 3 at 1pm.

For the full Skin and Advanced Treatments Stage programme, visit skinadvancedtreatments

Sponsored by:

Trends and Techniques Stage

Centred around trending topics, this stage will host demos of the latest techniques to help you get ahead of the curve and also gives you the opportunity to hear from those at the top of their game about exactly how they got there.

Don’t miss:

• Mastering time-saving nail enhancements like soft gel/ full cover tips – with Thi Jackson, Gelish educator and founder of House of Beaute, Swanley.

• Learn a skill – with award-winning nail artist and educator Kirsty Meakin.

Session spotlight:

How to build brand relationships as an independent MUA Ever wondered how to begin building relationships with brands as a make-up artist?

From PR gifts to paid partnerships, join Love Island star and MUA Belle Hassan, leading MUA and educator Aarti Pal and other make-up stars as they share their advice on how to make connections and ensure that partnerships work for you.

Catch this panel on Monday, March 4 at 1pm.

For the full Trends and Techniques Stage programme, visit

Sponsored by:

Beauty Workshops

Watch live demonstrations and get hands on with workshops led by industry experts to help you perfect your techniques and provide excellent service. There are workshops across nails, tanning and waxing, including 3D art with Gelish Dip n Brush Monomer, a ;/ Waxing confidence class with Ashmira Botanica and Bouji builder with Lecenté.

IMF and CIPI Conference

The International Manufacturers and Distributors Forum (IMF) is a dedicated conference and networking event for brand owners, distributors, manufacturers and suppliers to build relationships within the beauty industry, learn practical solutions for businesses, and discuss what it takes to build a beauty brand, routes to market and the pitfalls to success.

The Beauty Roundup networking events

Following its successful debut at PB North, The Beauty Roundup makes a return for the London show. Join your peers at the networking events for salon owners, clinic owners, managers, and solo operators hosted by salon owner and business coach Susan Routledge.

Choose between two sessions on Sunday: solo operators (11am-1pm) and salon owners (2pm-4pm), and one on Monday: Bringing the business of beauty and education together for educators and lecturers (11am-1pm). Speakers include facialist Andrea Simpson, salon owner and recruitment agency founder Stefania Rossi, salon owner and PB award winner Paula Clipsham, spa leader Kay Pennington and Habia chief executive Joan Scott.

Cidesco Workshops: Arts and Science of International Massage

Cidesco International will be returning to PB London. This year, Cidesco is hosting the Arts and Science of International Massage Workshops, offering educational talks and practical demonstrations around wellness, massage and nutrition, with speakers including PB Awards Therapist of the Year finalists Anna Tsankova and Hayley Snishko, corneotherapist Maria Rylott-Byrd and Repêchage founder Lydia Sarfati.

Glitterbels workshop

This workshop will elevate your nail skills and your salon’s offering. Come and learn from Glitterbels’ team of expert educators, with sessions including Beyond beautiful hema-free Builder-Bel Gel application, Amazing acrylic art class and Jawdropping gel design.

Careers and Small Business Hub

New to Professional Beauty London is the Careers and Small Business Hub, designed as drop-in sessions where visitors can speak one-to-one with Hub Helpers, available to give business advice and support. Taking place across the two days, this is a free event and you do not need to book in advance.

For full details of all stages, conferences and workshops, see

This article appears in February 2024

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February 2024
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