Professional Beauty - February 2024

In this edition

Editor's commentThe power that hands-on spa and beauty therapies
Promos to profitsHow salon software can transform your promotion strategy and boost your bottom line
Lemi ThermoSoft-VThe latest innovation from Lemi blends technological innovation with Italian design
NewsBrits in a chronic inflammation epidemic, finds new We take a look inside PB’s digital world
Insider beautyOur exclusive monthly benchmarking stats for each sector of the market
Insider spaMatching the long-term success seen in
Insider nailsDecember 2023 was the month where this
Community mattersAs the world continues to move toward a digital-first culture, the connection and community offered by salons has never been more important, writes Hellen Ward
Ask the ExpertsOur beauty experts answer your questions about every aspect of running a salon or spa business
On the sceneThis month we focus on the energy, insight and expertise shared at Phorest’s Salon Owners Summit
Talking to… Francesca SherwoodThe director of True Medispa, winner of Skin Clinic of the Year at Professional Beauty Awards, tells Kezia Parkins about the art of the consultation and the entering awards
Spotlight on... Hypochlorous AcidHypochlorous acid is said to be 100 times more powerful than bleach when it comes to fighting bacteria, while still being gentle on the skin. Kezia Parkins finds out everything you need to know about the trending ingredient
Watch and learnProfessional Beauty London 2024 will feature a strong line-up of live education, networking opportunities and hands-on demonstrations. Here’s what you can expect
Head to headShow off your skills at Professional Beauty London for your chance to walk away from our Nail and Make-up Competitions with a title
Wellness worksThe World Spa &Wellness Convention in back, running alongside Professional Beauty London. Here’s what to expect
The main eventProfessional Beauty London 2024 will deliver launches, trends and show-only offers. Here’s a taster of what’s in store at ExCeL London on March 3–4
Wellness for the futureTuning into trends is the best way keep your spa ahead of the competition. Ellen Cummings explores some of this year’s top spa and wellness trends
A Crystal Clear visionCrystal Clear founder Sharon Hilditch MBE tells Lollie Hancock how the industry has developed, and how she’s stayed ahead of the curve
In the kit with ... Belle HassanThe make-up artist, social media star and PB make-up products for getting clients glam
The mind-body connectionUnderstanding the connection between our minds and bodies is important not just for our own wellbeing, but also for clients’ mental health and treatment outcomes. Hayley Snishko explains
Bright sideNew treatments help bring a glow to face and body, and we try out some brightening and smoothing services
Skin starsThis month’s newest launches include skin solutions and reformulations of cult classics
In the chairSeated acupressure massage therapist Phillipa Spivey tells Eve Oxberry specialising in corporate workplace wellness
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