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Insider beauty

Our exclusive monthly benchmarking stats for each sector of the market


The festive period proved successful for many beauty businesses, with a significant 57% of you reporting a surge in treatment business, 52% experiencing a growth in retail compared to December 2022, and an impressive 82% average treatment room occupancy – showcasing both the high demand for beauty services during the party season and a long-term view of the continued recovery from the pandemic.

Looking ahead, salons are focusing on training (62%) and new treatments (52%). Visiting trade shows is a great way to learn business skills, invest in staff development and research new beauty treatments – check out all of the educational opportunities available at Professional Beauty London on March 3-4 on page 62, and see the brands exhibiting on page 57.

On the spot

Which areas will you focus on to enhance your business this year?

1. Client experience and satisfaction (76%)

2. Staff training and development (62%)

3. Marketing and promotion (57%)

4. New treatments and services (52%)

5. Upgrading facilities or décor (49%)

6. Collaborating with professionals or brands (33%)

7. Eco-friendly or sustainable practices (14%)

48% have introduced new digital solutions to enhance their salon’s operations in the last 12 months

Month in numbers

How did treatment business in December 2023 compare with December 2022?

How did retail business in December 2023 compare with December 2022?

82% average treatment room occupancy in December

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This article appears in February 2024

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February 2024
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