1 mins
Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
OLIVER BONAS
The festive period proved successful for many beauty businesses, with a significant 57% of you reporting a surge in treatment business, 52% experiencing a growth in retail compared to December 2022, and an impressive 82% average treatment room occupancy – showcasing both the high demand for beauty services during the party season and a long-term view of the continued recovery from the pandemic.
Looking ahead, salons are focusing on training (62%) and new treatments (52%). Visiting trade shows is a great way to learn business skills, invest in staff development and research new beauty treatments – check out all of the educational opportunities available at Professional Beauty London on March 3-4 on page 62, and see the brands exhibiting on page 57.
On the spot
Which areas will you focus on to enhance your business this year?
1. Client experience and satisfaction (76%)
2. Staff training and development (62%)
3. Marketing and promotion (57%)
4. New treatments and services (52%)
5. Upgrading facilities or décor (49%)
6. Collaborating with professionals or brands (33%)
7. Eco-friendly or sustainable practices (14%)
48% have introduced new digital solutions to enhance their salon’s operations in the last 12 months
Month in numbers
How did treatment business in December 2023 compare with December 2022?
How did retail business in December 2023 compare with December 2022?
82% average treatment room occupancy in December
Take part in our Insider feature
Want to have your say on the beauty industry?
Take part in our Insider feature. Sign up at: professionalbeauty.co.uk/insider