1 mins
Insider Spa
LIPSY
This month’s survey suggests that marketing strategies vary among spa businesses, with 84% of respondents leveraging social media, 52% using email campaigns and 41% listing on online directories. Print advertising, collaborations, events and referral programmes also play significant roles, showing the importance of a multi-channel approach.
Regarding recruitment and retention of skilled therapists, strategies also differ. While 33% of you thought providing a competitive salary and benefits was the most important factor, flexible work schedules and continuous training were close behind with 32% and 29% respectively.
Find out how PB’s Employer of the Year 2023, Rockliffe Hall, has built a strong team in our interview with spa director Ashley Ashton on page 80.
On the spot
Which marketing channels do you use to promote your business?
1. Social media (84%)
2. Email marketing (52%)
3. Online directories (41%)
4. Print advertising (33%)
5. Collaborations with local businesses or influencers (23%)
6. Promotional events (21%)
7. Referral programmes (19%)
70% have introduced new service offerings or treatments in the last six months
Which strategy is most effective in recruiting and retaining skilled therapists?
1. Competitive salary and benefits (33%)
2. Flexible work schedules (32%)
3. Continuous training and skill development (29%)
4. Creating a supportive work environment (6%)
Month in numbers
How did treatment business in November 2023 compare with November 2022?
How did retail business in November 2023 compare with November 2022?
64% average treatment room occupancy in November