1 mins
Insider Beauty
Our exclusive monthly benchmarking stats for each sector of the market
ROMAN ORIGINALS
Examining the November 2023 Insider survey data against the same period in 2022 reveals a diverse landscape within the salon industry. Notably, 30% of respondents reported growth in treatment business, showcasing positive momentum, while 24% observed an uptick in retail sales. A consistent 63% average treatment room occupancy throughout November suggests a stable demand from clients.
When it comes to staff retention, the survey revealed a blend of priorities. A significant 51% emphasised the importance of offering competitive salary and benefits packages to retain skilled therapists, while 38% placed emphasis on fostering a positive and supportive work environment. The proactive stance of salon owners is also evident from 71% of respondents introducing new services or treatments within the past six months.
On the spot
Which strategy is most effective in recruiting and retaining skilled therapists?
1. Competitive salary and benefits (51%)
2. Creating a supportive work environment (37%)
3. Flexible work schedules (12%)
71%
have implemented new service offerings or treatments in the last six months
Month in numbers
63% average treatment room occupancy in November
How did treatment business in November 2023 compare with November 2022?
How did retail business in November 2023 compare with November 2022?
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