1 mins
INSIDER NAILS
M&CO
There is a multitude of factors for nail techs to balance at work, from staying on top of potential allergens to achieving the perfect prep work. However, sometimes the most difficult part of running a nail business isn’t the nails themselves. We asked which areas of business you wanted more advice on, and marketing your services came out on top at 64%, followed by setting treatment prices (42%), handling finances (23%) and managing staff (19%). One nail tech who is successfully handling these areas is Dalí Artistic co-founder Emily Ferguson – read more about her story in our lead interview on page 39.
The new year will bring with it new trends and requests from your clients. Chrome nails were a key part of last year’s “glazed donut” trend and they still proved popular with 48% of our nail techs’ clients, with the colourful French mani also seeing a lot of requests.
On The Spot
Which areas of running a business would you like more advice on?
1. Marketing (64%)
2. Setting treatment prices (42%)
3. Accounting (23%)
4. Managing staff (19%) 5. Sustainability (12%)
What’s the most popular recent nail art trend with your clients?
1. Chrome (48%)
2. Colourful French mani (33%)
3. Matte (9%)
4. Pop art (6%)
5. Glitters (4%)
Month in Numbers
How did nail treatment business in November 2022 compare with November 2021?
How did nail retail business in November 2022 compare with November 2021?
99 nail treatments performed on average per week in November
METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from December 6–12, regarding business for the month to November 30. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.