1 mins
INSIDER SPA
PRETTYLITTLETHING
The new year is here, and with it comes new opportunities to maximise your spa’s potential. Among the top wellness travel trends of 2023 are air-free travel, with visitors looking for more sustainable wellness options closer to home, as well as plant-based retreats (find out more on page 17). While updating your spa with goat yoga to cater to the animal therapy wellness trend might not be something you’re looking into, there are simpler ways to freshen up your treatment offering – by introducing a new massage option. If you’re looking for some inspiration on what to try next, the most popular massages among spas include hot stone (56%) and aromatherapy (50%), while more niche treatments like cupping (9%) also featured. You can read more about how to update your treatment menu on page 35, while cupping massages appear in our manual lymphatic drainage feature on page 48.
On The Spot
Which social media platform do you use most for your business?
1. Facebook (56%)
2. Instagram (38%)
3. I don’t use social media (6%)
58% offer mental health and wellbeing support to staff
Month in Numbers
How did treatment business in November 2022 compare with November 2021?
72% average treatment room occupancy in November