EDITOR’S COMMENT

With the cost of running a business still rising, there have been a few new measures introduced by the Government to help ease the strain (see page 12). However, almost all respondents to our beauty and spa Insider surveys said that the Government needs to do more to help our sector specifically. Read that and more exclusive industry statistics from page 33.

While beauty and spa businesses undoubtedly have a higher level of energy consumption than most, there are still some measures that can be taken to cut costs during these challenging times. From negotiating with suppliers at all levels to swaps that allow you to save money without scrimping on luxuries, you can pick up some expert tips in our money-saving special feature on page 70.

Of course, one way to counteract the effects of rising costs is to put your own prices up, a move that many salon owners find awkward to navigate. But as British Beauty Council chief executive Millie Kendall says in our interview on page 49, “We need to be very aware of not downgrading our pricing to the point of it being a detriment to our business, so know your worth.”

It’s a sentiment that Hellen Ward echoes in her column on page 39, where she shares some tried-and-tested advice on how often to implement an increase, what percentage to go up by and how to communicate it to your clients.

Some treatments that are easier to charge a little more for include advanced tech-led facials, and our feature on page 54 looks at how some of these technologies can come close to replicating the effects of more invasive treatments, allowing you to target a wider market. Staying on top of consumer trends can also help you access new clients and our TikTok Truths series continues this month with the expert take on skin cycling – how it works, when to advise against it, and why everyone’s been talking about it. Find out on page 62.

Editor

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