1 mins



With the continuing cost-of-living crisis, spas are having to do more to attract and keep clients. An important part of being found by new clients is your spa’s online presence and marketing.

When we asked which search terms you use to market your spa online, “rejuvenate” was the most popular, with 54% of respondents using it in their marketing. This was closely followed by “refresh” (46%) and “mindful” (33%).

Of course, once clients have chosen to visit your spa it’s key to give them the best possible experience in order to keep them coming back. There are many factors that contribute to a client’s treatment experience, but a huge 73% of you believe that the therapist coonnection and skill is the most important aspect – showing that human touch is still very much integral to the spa industry.

On the spot

What do you think is the most important aspect of a client’s treatment experience?

1. The therapist (73%)

2. Spa location (14%)

3. Value for money (9%)

4. Treatment room interior (5%)

96% think the Government needs to do more to financially support the spa industry

Which key words do you use to market your spa offerings online?

1. Rejuvenate (54%)

2. Refresh (46%)

3. Mindful (35%)

4. Spa deals (33%)

5. Afternoon tea (28%)

6. Serenity (24%)

7. Relaxation (7%)

8. Thermal (5%)

9. Wellbeing (4%)

Month in numbers

How did treatment business in September 2022 compare with September 2021?

How did retail business in September 2022 compare with September 2021?

56% average treatment room occupancy in September

This article appears in November 2022

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This article appears in...
November 2022
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