PLAN A Christmas cracker |

2 mins

PLAN A Christmas cracker

Are you making the most of Christmas? Check out the NHBF’s tips for a fantastic festive season in your salon

The festive season means more than dragging out last year’s Christmas tree and hanging some tinsel over your mirrors. Christmas is a gift for beauty salons, so don’t waste this once-a-year opportunity to give your business a serious boost.

Salon window displays

One of the biggest things to focus on is making your salon window as eye-catching as possible.

Be really focused on catching footfall and bringing new passing trade into the salon. You will be surprised how many salons don’t make an effort with their window at Christmas.

You can try a theme such as “winter wonderland” or “party time” and include some of your Christmas merchandise.

Make a special effort inside your salon too. Everyone loves the colour and sparkle of festive decorations – give your clients that special “Christmassy” glow as they walk through your door.

Festive events

Always plan a Christmas client event for the end of November or beginning of December, where the local community are invited to browse and purchase products while sipping on bubbly.

The event could include makeover consultations, nails, hair-up, and everything to prepare for that Christmas night out or party. It gives you an opportunity to highlight the services you have on offer over Christmas so that clients will know well in advance.

Gift vouchers

Your business probably retails gift cards all year round, but Christmas sees a massive spike in gift card sales so, this year, have a Christmas-designed gift card package to help boost sales further.

Also, don’t forget to encourage your staff to mention gift cards while clients are in the chair, promote them in salon with an eye-catching display, and spread the word via your website, social media and email marketing.

Social media

Don’t forget to work on your social media channels and website. Share pictures of your window display and festive decorations, as well as Christmas pressie suggestions, style ideas, and any last-minute appointments you might be able to squeeze in. Encourage your clients to take selfies of their special Christmas makeovers and share them on your social media channels.

Don’t forget your staff

Make things fun for your staff too. Make sure you schedule at least one Christmas party for everyone to attend and involve everyone in your Christmas plans. Have a Christmas brainstorm and ask everyone for their ideas on making the most of the festive season.

A gift from the NHBF

Not a member yet? The National Hair and Beauty Federation (NHBF) is the UK’s largest trade body for businesses in the hair, beauty and barbering industries. Members’ benefits include:

Members’ helpline for everyday business support

Award-winning membership magazine

Ready-made employment contracts

Exclusive members podcast

And much more

Join the NHBF before the end of December and quote PBN25 to get £25 off your membership fee. Visit

This article appears in November 2022

Go to Page View
This article appears in...
November 2022
Go to Page View
With the cost of running a business still rising, there have been a few new measures introduced by the Government to help ease the strain
MPs launch investigation to prove value of complementary
Entries for the PB Awards 2023 close on November 23, 2022. Don’t miss your opportunity for recognition and success
We take a look inside PB’s digital world
Our exclusive monthly benchmarking stats for each sector of the market
With the continuing cost-of-living crisis, spas are having to do more to attract and keep clients
The change in season from autumn to winter often sees clients move to more festive nail shades
GROW YOUR beauty business
During the pandemic, Mark Alexander chose to change the software used at his business, Natural Balance Therapies. Since, the business has grown to a “centre of excellence” with the help of Fresha
The price IS RIGHT
How often should you increase your treatment and retail prices, and with the cost of living escalating, how will clients react to rises now? Hellen Ward shares her tried-and-tested advice
CUT YOUR overheads
With winter approaching and energy bills on the rise, could you cut costs elsewhere in your business? The team at Beu explains how
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
PLAN A Christmas cracker
Are you making the most of Christmas? Check out the NHBF’s tips for a fantastic festive season in your salon
The British Beauty Council chief executive and industry icon tells Ellen Cummings about the latest developments in policy, trends and raising the reputation of beauty
UNDER the skin
Aesthetic technologies are increasingly being used to replicate the effects of invasive treatments with almost no downtime. Kezia Parkins explores the latest developments
Tight FIT
Some of the best radiofrequency devices for achieving skin-tightening and anti-ageing results for the face
DOES skin cycling WORK?
With a growing number of TikTok beauty gurus speaking out about how “skin cycling” has transformed their skin, Lollie Hancock asks the experts whether this approach works
After a three-year hiatus, PB North returned to Manchester on September 25-26, reuniting the northern beauty industry for two days of launches, education, networking and competitions
TOP NAIL talent
Some of the best nail techs in the business battled it out in Manchester on September 25–26 at the Professional Beauty North Nail Competition 2022. Here’s who won
Save your salon MONEY
With the cost-of-living crisis threatening beauty businesses across the UK, Lollie Hancock asks the experts their top tips for cutting costs as we head into winter
Spotlight on... GLYCOLIC ACID
Glycolic acid is a common skincare ingredient used in both in-salon treatments and homecare routines. Ellen Cummings speaks to the skincare experts about how it works, the concerns it can treat and the active ingredients it can be used alongside
IN THE mix
New face and body treatments blend tech and touch for a bespoke mix and impactful experience
Products to hydrate and soothe are among the latest launches, as well as more gift sets for your Christmas displays
Aston and Fincher’s national beauty manager Claire Lebrun tells us about the complete rebrand of Hara and how the pandemic has influenced industry trends
Looking for back issues?
Browse the Archive >

Previous Article Next Article