EDITOR’S COMMENT

One of the things that makes the beauty industry such an exciting place to work is the huge breadth of treatments involved and the opportunities for both personal and business growth that come as a result.

From holistic practices to advanced skin science, this issue explores the full spectrum of beauty and spa therapy, investing how expansion into new avenues can increase both footfall and revenue.

Our semi-permanent make-up feature on page 56 uncovers the latest techniques, examining how they compare to the classic methods, and how to choose the best courses to train in based on your client demographic and business set up.

Meanwhile, our sound healing focus on page 68 explains the theory behind this ancient practice and how it can be reinterpreted in a modern yet authentic way to enrich your treatment menu and help you to create a more meaningful experience for your clients.

Of course, growing your business is about far more than the services you offer, and this issue also explores the best ways to promote them.

While most beauty and spa businesses are on top of their Facebook and Instagram accounts, TikTok is a less-used resource. But as our feature on page 62 explains, when executed well, TikTok videos can bring a whole new demographic to your spa or salon. We look at the best types of content to post, the perfect length and frequency, and how one UK spa managed to go viral on the platform.

However you choose to grow your business in the coming months, we hope this issue gives you the inspiration you need.

Editor

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