With the end of the year slowly coming into view, many of you are thinking about your plan for 2022 and the areas you need to focus on to help your spa grow. The majority will be working on adapting their business model to cope with change (37%) and recruiting and retaining a strong spa team (37%), but some are also looking at new ways to increase their average client spend (36%) and fresh KPIs to drive profitability (27%).
With social media now one of the main ways people communicate, this arena is also going to be a big focus for you. Although just under half of you (45%) will be investing money in marketing your spa to younger generations on Facebook, 18% will be using TikTok to influence generation Z. Read our feature on how you can use the video-only platform to attract people to your spa on page 62.
On the spot
64% don’t think clients research treatments enough before booking in for them
Which platform are you investing money in the most to help market your spa to younger clients?
1. Facebook (45%)
2. TikTok (18%)
3. Instagram (9%)
Which areas will need the most focus in your business over the next year?
1. Adapting your spa model to cope with change (37%)
2. Recruiting and retaining a strong team (37%)
3. Boosting average client spend (36%)
4. Mastering KPIs to drive profitability (27%)
5. Continuing to grow online sales (18%)
Month in numbers
55% average treatment room occupancy in September