INSIDER NAILS | Pocketmags.com

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INSIDER NAILS

MONSOON

When you have first-time clients come through your door, you’re never sure what the state of their nails will be in, which is why you must be confident in your ability to tackle any issue. It seems more work needs to be done to help your staff feel ready for certain situations, with only 26% feeling confident enough to infill another tech’s acrylic work. This is especially important when your techs are performing on average 24 manicures and pedicures per week.

However, your teams have been upskilling in other ways to help get the word out about your business and the amazing designs they can create. More than a third (34%) of your techs know how to create fun and interesting Instagram Reels and TikToks of their nail art designs, and it’s working to help draw clients in. Check out some of the professional brands’ latest winter nail collections on page 77.

On the spot

26% feel confident infilling another tech’s acrylic work

34% know how to create Instagram Reels and TikToks of their nail art designs

Do you sell press-on nails with nail art?

1. No, I’ve never sold them (65%)

2. No, I used to sell them in lockdown but don’t anymore (6%)

3. Yes, I still sell them online (3%)

Month in numbers

24 nail treatments performed on average per week in September

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email from September 30–October 7, regarding business for the month to September 30. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

This article appears in November 2021

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This article appears in...
November 2021
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