Our latest survey of the beauty and spa market showed that 74% feel ready to safely reopen their businesses on July 4 if allowed to do so (see page 7). And while we may still be lacking specific instruction from Government on the measures the industry will be required to put in place ahead of reopening, we are at least armed with detailed guidance documents from the industry bodies that have been meeting with Government to push for answers.

Our “get ready to reopen” feature (page 53) summarises the steps that the experts are advising salons, spas, nail techs and self-employed practitioners to take now in order to safely treat clients and protect themselves and their teams. You’ll also find a printable poster to help you reassure clients about the measures you’re implementing.

While opinion may be divided as to when we should reopen and whether treatment menus should change (see page 21 for just a few of the thoughts that PB readers have shared), the solidarity shown by the beauty profession throughout this pandemic has been incredible.

Everyone I’ve spoken to for our daily webinar series has commented that the main thing getting them through this incredibly tough time is the support from their peers in the industry, be that the associations, publications like ours, the countless social media groups that have been set up, or just by pickng up the phone for a chat. Coming together to share advice, ideas and encouragement has helped us to feel a little less alone in navigating this “coronacoaster”, as Hellen Ward refers to it on page 35.

So, as you prepare your business for reopening, I hope you’ll find the advice and support you need in this issue, and don’t forget to keep an eye on our constantly updated online Coronavirus Support Guide.