THE final: countdown

PB Awards 2020

The entry deadline for the Professional Beauty Awards 2020 is just around the corner: January 24, so make sure you take this opportunity to put your business on the map this year and gain recognition, both within the industry and with new clients.

Why should I enter?

With increasing competition both on the high street and from freelance practitioners, it’s never been more important to make your business stand out. A Professional Beauty Award provides a seal of quality that will help clients choose your business from the crowd. Zoe Douglas, spa manager at previous PB Award-winner Dormy House Hotel & Spa, Worcester, says, “Winning really put us on the map as a highly recommended spa and we saw an increase in interest from clientele from further afield, which was amazing.”

An award is also a fantastic way to reward your team and boost their morale, and with recruitment tougher than ever, it can give you the edge with those candidates looking for a great business to work for.

“Winning gave me the confidence to invest in a total refurbishment. It has also given the team the local and industry recognition we’ve always strived for”, says Dawn Gregory, owner of salon R Retreat, Oadby, which was a winner in 2017.

Other reasons include extensive local press coverage, as well as detailed feedback if you reach the finals.

What are the categories?

There are 17 categories in the Professional Beauty Awards. 13 can be entered directly.

• NEW: Spa/Salon Leader of the Year • NEW: Spa/Salon Team of the Year • Boutique Salon of the Year* • Large Salon of the Year* • Boutique Spa of the Year* • Large Spa of the Year* • Nail Salon of the Year • Therapist of the Year • Employer of the Year • Midlands & North West Salon of the Year • Midlands & North West Spa of the Year • North East, Scotland & Northern Ireland Salon of the Year • North East, Scotland & Northern Ireland Spa of the Year • South East Salon of the Year • South East Spa of the Year • South West & Wales Salon of the Year • South West & Wales Spa of the Year

How do I enter?

Entering is free via professionalbeauty.co.uk/awards but make sure you complete your entry by January 24. PB Ravita Pannu (@rpmakeup): @pro_beauty01 @bbctwo Excellent read. I’m non-stop reading and researching the industry I am a part of.