Professional Beauty
Professional Beauty

Professional Beauty - January 2020

The January 2020 issue of Professional Beauty is out now

Professional Beauty January 2020 Articles

Editor’s Comment
Creating a sense of community is a core goal for most
With Brexit looming, we take a closer look at some of the biggest brands founded, and in many cases manufactured, on British shores
WATCH OUT for “well-washing”
Is everything in the spa industry being given a wellness spin to make it trendy and marketable? Consultant Valerie Delforge explores the issue of “well-washing”
Finger ON THE pulse
If you’ve ever been confused by CO2 or perplexed by pulsed-dye, fear not. Kathryn Conway sheds some light on IPL and the myriad types of laser, and which is right for your business
RECIPE for success
The DoubleTree by Hilton Harrogate Majestic Hotel has opened a destination spa with a membership model to increase the business’s luxury offering. Amanda Pauley finds out if The Harrogate Spa lives up to the hype
ALL Together now
As society becomes more focused on issues surrounding mental health and loneliness, Kieran Read explores how salons and spas are giving back to their local communities
Holistic training, boutique fitness in rural areas
THE final: countdown
With the deadline fast approaching, make it your New Year’s resolution to grow your business by entering the Professional Beauty Awards 2020
professional beauty
We take a look inside PB’s digital world
Keeping up WITH Twitter
Among other changes, Twitter is deleting dormant accounts on its platform – but what impact could this have on your salon business? PB’s social media editor Chris Halpin explains all of the updates
Out& About
Behind the scenes at all the parties, launches and events in the world of beauty and spa
Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
Insider nails
With gel-polish manicures still the top treatment with
This day and age
While dealing with a spectrum of age groups can be a challenge for any manager, it’s diversity that gives salon teams their strength, writes HELLEN WARD
ask the EXPERTS
Our beauty experts answer an array of questions about every aspect of running a successful salon or spa business
HOW TO respond to social media abuse
Aggressive DMs from clients on social media is a growing and worrying trend. Nail tech Michelle Brookes outlines what to do when you receive a confrontational message
DEEP impact
This month we explore some treatments for both face and body that get to work deep into the skin and tissue for lasting results
Help clients protect their skin during the winter months with products that work hard to lock in moisture
How to make it as a… salon CONSULTANT
Are you considering making the transition from salon owner to beauty business consultant? Jessica Crane explains the expertise needed to start such an enterprise as well as how to make it profitable
Talking to… STEPH Stevenson
The founder of Marie Claire Jet Style tells Amanda Pauley how her express beauty salon concept is set to transform commuters’ waiting time at the nation’s train stations and airports
Should clients be DITCHING their moisturiser?
The beauty industry has long lived by the mantra “cleanse, tone, moisturise”, but are face creams necessary for clients’ skin? Two leading facialists – Martine Jarman and Michaella Bolder – debate the issue