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Plant-based eating among top five 2020 wellness trends

Holistic training, boutique fitness in rural areas and plant-based eating are among the five wellness trends set to take 2020 by storm, according to fitness and wellbeing booking app MindBody’s research.

1. Plant-based eating

Following the popularity of Netflix’s film The Game Changers, which is about plant-based eating, UK search interest for plant-based diets increased 465% between September and November 2019, according to Google’s search data. As a result, plant-based eating is expected to be big this year.

2. Boutique fitness

Boutique studios that specialise in a particular type of fitness, such as yoga, functional training or highintensity interval, will grow in popularity outside of London.

119,567 bookings were made at these “intimate” spaces outside of the big city every month during the period July 2018 to June 2019, found MindBody’s data usage, with Manchester having the highest number of classes at 10,700. This was followed by Birmingham (8,706), Glasgow (5,900), Bristol (4,616) and Reading (3,987).

3. Recovery

Clients now want to maximise their recovery days after tough fitness sessions, turning to unconventional beauty treatments to achieve it – cryotherapy bookings saw an 162% increase in 2019, while water therapy had an 107% boost, reported MindBody.

4. Holistic training

A holistic approach to fitness training, which takes into account your physical, mental and emotional health, is also predicted to take centre stage, with more facilities launching that are dedicated to transform overall wellbeing.

5. On-demand fitness

Home-based workouts will soar, claims the report, with the likes of fitness providers Peloton, BoxVR and Flit now allowing people to live stream workouts from the comfort of their home. MindBody also believes that gyms and studios will embrace technology this year to increase their fitness footprint beyond the physical environment.

Men’s skincare products market now valued at $10 billion

The men’s skincare products market was predicted to hit $10 billion (£7.6bn) by the end of 2019 and is forecasted to achieve double-digit growth through to 2029, according to research by analyst Future Market Insights.

Shaving creams, moisturisers, sunscreens, cleansers and face washes generated the most sales, the report found, with the surge attributed to demand by customers for more diverse ranges as well as the rise of indie brands.

When it comes to the sector’s future growth, the analyst believes there will be high demand for organic products and those that target oily complexions, while items developed specifically for sensitive skin is also tipped to be a rapidly emerging category to invest in.

“The clean beauty movement and microbiome skincare have gained momentum in Europe, owing to high product awareness among consumers,” the report said. “These are observed as the latest trends in the skincare industry, which propel the European beauty and personal care market growth. These trends result in the region accounting for the highest revenue share in the market.”

In 2018, 37% of the world’s skincare products were launched in the UK, and Europe holds significant shares in the men’s skincare products market thanks to a high concentration of beauty manufacturers in the region.

inbrief

// The final part of CND’s 40th anniversary celebrations saw the brand launch an exhibition in California celebrating nail pros. The Tiny Canvases: The Art of Nails at the Oceanside Museum of Art took visitors on a journey though the brand’s history with more than 20,000 mini images of CND artists’ work.

// Beauty therapist Sarah Dullea, who has spina bifida, has fulfilled her dream of opening her own salon in Cork, Ireland. Sarah’s Art of Beauty is situated on the grounds of charitable organisation Crann Centre in Ovens, which provides services to young people living with spina bifida and hydrocephalus.

// Skincare brand Elemis had record-breaking sales of its Special Value Collection on QVC in November 2019. The seven-piece Gift of Gorgeous Skin set had the most units ever sold for a Special Value Set in QVC UK history, with 150,000 collections bought in under a week.

// Irish seaweed brand Voya has renewed its partnership with Emirates Airlines for another three years. The brand will continue to supply amenity products for the first class cabins on the airline’s A380 planes as well as in the Lounge Shower Spas.

// Bolton College’s Callum Stamp was named Best Young Commercial Make-up Artist at the National Finals of WorldSkills UK, which took place at the NEC Birmingham in late November. The 17-year-old MUA was praised for his interpretation of the theme Going Viral (pictured right) as well as his application technique.

BBC Two show looks at bullying in the beauty industry

A BBC Two programme has shone a spotlight on bullying in the British beauty industry.

The Victoria Derbyshire programme spoke to an array of people, from company directors to department store make-up artists, who have made accusations of abuse, blackmail or psychological bullying.

One claimed that while working as an executive for a major beauty brand she was “pushed out” after telling bosses she was pregnant, while a make-up artist said his friend was told not to work the front desk at a boutique store because “they thought she was too ugly and too fat”.

Many told the BBC they have suffered from anxiety, depression and even suicidal thoughts as a result.

The British Beauty Council is now calling for an independent body to investigate the claims made in the BBC’s “Bullying ‘rife’ in the beauty industry” programme.

Quarter of Brits using out-of-date beauty products

Almost a quarter of Brits (23%) are using beauty cosmetics that have expired, with a further 17% stating they won’t stop applying them until the product appears “off”, discovered a survey by contract packing company We-Pack.

Just under a fifth of Brits ignore or simply don’t check the shelf-life dates and one in six admitted they weren’t aware that cosmetics have expiry dates, the report found. However, old products can lose their smell, texture and colour over time, and can cause breakouts and bacterial infections on the skin when out of date.

Cosmetic companies are obliged to include lifespan dates on products under the EU Cosmetic Regulation.

Superbugs E.coli and fungi found in most make-up bags

Harmful superbugs E.coli, staphylococcus and fungi have been found lurking in women’s make-up bags, with nine in 10 products – including mascaras, lip glosses and beauty blenders – found to be affected, discovered scientists from Aston University’s School of Life and Health Sciences.

More than half of lipsticks (56%) and lip glosses (55%) were found to be carrying staphylococcus bacteria, which can cause infections on the skin; while one in 10 lipsticks and lip glosses were harbouring E.coli, which can cause gastrointestinal infections. Beauty blenders (57%), lipsticks (37%) and eyeliners (28%) were also found to be carrying fungi.

inbrief

// Make-up brand Mii, created by Gerrard International, is now available in Mauritius via international distributor Mauvilac Cosmetics. The distributor’s executive director Alicia Maurel held a launch event for MUAs, journalists and others at Sunset Café at the Caudan Waterfront, where guests were given Mii makeovers and a goody bag.

// Spa and wellness design company Raison d’Etre has launched a sustainability initiative that promises to integrate a green strategy into all projects starting in 2020. The guidelines will ensure that every project supports sustainability in the materials used in construction, as well as the quality of air, water and light in the region it’s being built in.

// Professional hair and beauty supplier Sally Salon Services opened its first Birmingham store in December 2019. The store, located on Coventry Road in Sheldon, was opened by barbering expert and Wahl Artistic Team Member Michael Domiano.

// Sweet Squared held a series of events in Dublin, Edinburgh, Glasgow and Leeds for the launch of Lashus Extensions Wow. Educators Dawn Grant, Jacki Clarke, Kirsti Turrell and Jasmyn McCarthy talked attendees through the new extensions range, and a play station was set up so customers could see and feel the Lashus products.

// Sammy Gharieni will receive the A life of Beauty Award at trade show Beauty Düsseldorf on March 6. The chief executive of The Gharieni Group, which manufactures high-quality treatment beds, is being recognised as a “driving force in the industry.”

Harley Street Skin Clinic launches franchise model

Harley Street Skin Clinic has announced plans to branch out beyond London by launching a franchise business.

The clinic will offer franchisees access to the business’s referral process around the country, as well as the opportunity to train in certain advanced treatments that were only available in London prior to the announcement.

The flagship clinic’s core team will monitor, train and support sister clinics, providing guidance in site selection, tailored training plans, financial viability checks, business planning advice, and management and operational software programmes. Franchisees will also receive support from the Harley Street Skin website and social media sites.

Harley Street Skin Clinic was cofounded in 2006 by cosmetic doctor Aamer Khan and skincare expert Lesley Reynolds, offering a range of surgical and minimally invasive treatments.

The announcement follows a recent rise in popularity for aesthetic treatments, attributed in part to a greater interest from the male population and an increased take-up from older demographics.

Classic Blue named Pantone’s Colour of the Year 2020

Global colour company Pantone has named 19-4052 Classic Blue its Colour of the Year 2020, chosen for its ability to “instil calm, confidence and connection” as the decade comes to an end.

Classic Blue is expected to make a big impact in the make-up and nails sectors next year.

The rich navy is “a timeless and enduring hue elegant in its simplicity,” said the colour provider.

The colour is associated with communication, introspection and clarity, which is particularly important in today’s fast-paced world.

Celebrity influencers have less sway with UK beauty buyers

It found that in the UK, lesser-known “macro” influencers with smaller audiences (500K+) generate 29% of VIT, while VIP influencers created just 17%.

UK audiences are more likely to be persuaded into buying beauty products by non-celebrity influencers, according to State of the Influence, a new report from social influencer marketing platform Traackr.

Traackr analysed 122 make-up, skincare and hair brands, and their influencers within the UK, US and France, and gave them a Brand Vitality (VIT) score, which is their visibility, impact and level of consumer trust.

’90s make-up nostalgia boosts lip gloss sales by 3%

Brits are embracing ’90s make-up nostalgia, particularly super-pigmented glossy lips, with UK sales of lip gloss soaring 3% in 2019, according to new data from market analyst The NPD Group.

Sales of prestige lip gloss rose dramatically during the three-month period July to September 2019, reaching a value of £4.5 million.

Products that provided a sleek and shiny effect were the most popular and the average sale price of a gloss product during this time was £19.06, the report found. Light pink, rose and dark pink were the most sought-after colours.

“This return to ’90s nostalgia is interesting, and we believe that other popular make-up looks from the ’90s could make a comeback soon too,” said Emma Fishwick, account manager at NPD UK Beauty.

FHT Excellence Awards 2019 winners revealed

The Federation of Holistic Therapists (FHT) has announced the winners of its Excellence Awards 2019.

The event, which aims to recognise those raising the bar in training and practice, took place at The King’s Fund in London – alongside the FHT’s annual conference, which focuses on ways to support the integrated healthcare agenda.

Speakers included Dr John Hughes, Dr Fiona Holland and Dr Laura Mashall- Andrews.

The FHT’s Excellence Awards 2019 winners were:

Beauty Therapist of the Year: Joanna Taplin (pictured)

Complementary Therapist of the Year: Jackie Hamilton

Sports Therapist of the Year: Rebecca Ayres

Tutor of the Year: Carol Samuel

Student of the Year: Elle Bussey

Local Group Coordinator of the Year: Hazel Tudor

FHT also announced that next year’s conference will focus on how therapists can support sustainable living and work practices in an ever-changing landscape.

inbrief

inbrief

// Pevonia UK is now an official product house at the new Monart Day Spa in the Royal Pavilion in Poundbury, Dorset. The skincare brand has provided the spa with its retail line, range of face and body rituals, and equipment for seven treatment rooms, including wellness beds, hot towel cabis and therapist stools.

// Some 90% of consumers want the branding of their cosmetic products to feel personal to them, found a study of 2,000 adults by luxury papermaker James Cropper. Many also want the packaging to be sustainable. However, half of respondents admitted that a decade ago that wouldn’t have been as important.

// The Hair and Beauty Charity raised £9,638 for industry professionals who have fallen on hard times at its annual charity bike ride in Girona, Spain, where the team cycled for more than 300km. The event’s top fundraiser was Stacey Humphreys from L’Oréal Professional who raised £1,779.

// Machine manufacturer Cutera is hosting a UK version of its global laser training workshop in Westminster, London, on February 17. The Cutera University Clinical Forum will cover laser trends and developments and feature demonstrations of the brand’s latest product launches. Tickets cost £50 each.

// Just under a third (30%) of 18 to 35 year olds went on a cruise holiday in 2019 – a 6% increase on the previous year’s figures, discovered ABTA’s Annual Holiday Habit Report. The survey cited wellness food and expeditions as the key driver for millennials going on such trips.

diarydates

January 30–February 1 IMCAS Annual World Congress Palais de Congress, Paris International expo covering aesthetic procedures. +33 (0) 140 738 282 imcas.com/en

// February 16–17 Professional Beauty GCC Festival Arena, Dubai The biggest industry event in Dubai, includes World Spa & Wellness Convention Dubai. +971 (0) 4375 7300 professionalbeauty.ae

// March 4 UK Spa Association (UKSA) Spring Networking Event Carden Park, Chester An opportunity for UKSA members and non-members to meet and network. manager@spa-uk.orgspa-uk.org

// March 6–8 Beauty Düsseldorf Messe Düsseldorf Trade fair for cosmetics, nails, wellness and spa. +49 211 4560 7602 beauty-duesseldorf.com

// March 12–16 Cosmoprof Worldwide Bologna Fairground District, Bologna, Italy Exhibition with separate dates for packaging, perfume and beauty. +39 02 796420 cosmoprof.com

// March 29–30 Professional Beauty London ExCeL London The flagship show from the PB Group includes conferences for wellness, manufacturing, education and much more. 020 7351 0536 professionalbeauty.co.uk

Guinot launches business coaching programme for potential franchiseeS

Skincare brand Guinot has launched PHD, a coaching programme for salons, focused on increasing profits and making the business more sellable.

PHD has been developed as a franchise conversion programme to offer a way for salons that are interested in the idea of becoming a Guinot franchise to test the water before making the commitment.

The salons will have an assessment of their business, followed by eight months of bespoke coaching in areas including marketing, social media, service ratio, therapist performance and business networking, with no obligation to convert to a franchise on completion.

The programme will be run by Guinot franchise development manager Ellie Tidy and franchise marketing coordinator Olivia Seymour, who said the company is looking to take on 20 salons for the initial programme.

Salons will be selected based on spend with Guinot, passion for the brand and appetite for growth, as well as practicalities such as a minimum 10- year lease on the building and sufficient frontage for marketing.

Louella Belle launches free nail polish recycling scheme for salons

Distributor Louella Belle has launched a free nail polish bottle recycling service for salons. RecycleBelle takes empty nail polish, gel-polish and cuticle oil bottles and disposes of them sustainably.

The items are collected by a recycling company and sorted into different materials, which are then recycled or reused. Salons can return up to four empty nail bottles in each pre-paid, eco-friendly envelope, and can send any brand’s bottles.

Louella Belle customers will receive a 15% discount on their next order when they return four or more bottles.

VTCT launches bursary programme for disadvantaged beauty learners

VTCT (Vocational Training Charitable Trust) has launched a Grants and Bursaries Programme to help disadvantaged learners aged 16–25 through their beauty studies.

Recipients will include young people with disabilities or special educational needs, care leavers or cared for young people, those who have caring responsibilities for other members of their family and those living on a family annual income of less than £28,000.

“We’re thrilled to have the means to provide greater access to technical and vocational education for learners,” said Alan Woods, chief executive of VTCT. 15 FE colleges and private training providers in the UK have received the funding, including Cardiff & Vale College and City Liverpool College.

This article appears in January 2020

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January 2020
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