Insider nails
With gel-polish manicures still the top treatment with your clients, it’s no wonder that the damage caused by improper gel removal – i.e. picking – is the most common form of correction work you do in salon (33%). Other issues you often treat include weak (23%), dry/dehydrated (17%) and peeling (9%) nails.
Meanwhile, with the spotlight still on the damage plastic is having on the environment, more than a quarter (26%) of you have now switched to using biodegradable glitters in treatment.
Making sure clients remain loyal to your techs and come back regularly to keep their nails in tip-top condition has been a big focus for you, and it shows in the 32% increase in appointments in comparison to last year’s figures. Just under two thirds of clients (60%) only leave it two-to-three weeks between appointments, while just over a quarter (26%) give it a month. Check out the latest nail launches on page 90.
CND for The Blonds SS20
On the spot
Which nail issue do you correct in salon the most?
1. Gel-polish removal damage
2. Weak
3. Dry/dehydrated
4. Peeling
26% use biodegradable nail glitters
How long do your clients leave, on average, between appointments?
1. Two-to-three weeks
2. One month
3. Six weeks
November 2019 in
HOW DID TREATMENT BUSINESS IN NOVEMBER 2019 COMPARE WITH NOVEMBER 2018?
32% BETTER
49% SAME
19% WORSE
NAIL TREATMENTS PERFORMED ON AVERAGE PER WEEK
25
HOW DID RETAIL BUSINESS IN NOVEMBER 2019 COMPARE WITH NOVEMBER 2018?
11 BETTER
66% SAME
23% WORSE