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1 mins

PROFESSIONALBEAUTY.CO.UK

We take a look inside PB’s digital world

Hot Topic

What's the biggest beauty myth clients still believe?

@trainerlash: "They can say ‘I’ve definitely washed my lashes every day’ at an infill and think I’ll believe them. 🙈 "

@gillmassage: "Had a woman screaming at me in a busy salon that she didn’t need to get a patch test for lash tinting as she’s been getting it done for years and never needed one before! Maybe so but not by me. I didn’t budge so she stormed off! 😂 k bye ‍👋 "

@bencedoesbeauty: "Oily skin doesn’t need moisturiser. ‍"

@eraclinic: "Don’t need a sunscreen – my foundation has it in.😎"

@talkskinacademy: "Pores open through steam and close via certain product application."

Joanne Goodman: "Shaving makes the hair grow thicker."

Hot Topic

What is the most rewarding part of your job?

comespawithme: "Seeing the change in stress levels, not just with the human eye or reviews but actual evidence with data. 📉😍"

palmira_wellness_beauty: "For me it’s been the people I’ve met through this industry. The clients have been amazing and I love meeting other beauty professionals along the way. I love talking to people. " 😊

@beauty_therapy_focus: "The light bulb moment. When hooded eyes open, smiles emerge, and a student gets it!"

@haven.beautyroom: "Making people feel good and more confident."

@katrina_murray87: "Being there for someone when they need it the most."

Hot Topic

MPs call for support for beauty salons in parliamentary debate

Heidi Silvester: "I teach beauty apprenticeships and the number of work placements this year has fallen as salons can’t afford to take on an apprentice. The government want more apprenticeships but don’t support our sector...We contribute so much to the treasury, employ many people from a wide age group and do a valuable job that improves wellbeing."

Louise Tilden Beauty Therapy: "Huge gratitude to the resilience of the industry and the trailblazers who are advocating for us and paving a way forward for fairness!"

@beezeebeauty: "Great that the issues got highlighted but unfortunately no real response, no immediate help and the sector continues to suffer."

This month we asked you…

What’s your biggest business challenge at the moment?

50% Attracting new clients

31% Rising business costs

11% Staffing and recruitment

8% Keeping up with trends a lot

Join the conversation…

@professionalbeauty.uk

...and the team

@eveoxberry

@kezia.leah

@ellen_cummings

@erinhopeann

/ProfessionalBeautyUK

@professionalbeauty.uk

professionalbeauty

@pro_beauty

1ProBeauty

EDITOR’S COMMENT
It was positive this month to see the
NEWS
MPs call for support for hair and beauty
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
5 spa brand founders TO FOLLOW
Find out a little about some of the founders of the top spa brands known both in and out of the industry thanks to their brand awareness and social media
CORNERING the market
Clare Ash , owner of Corner House Beauty & Hair in North Lincolnshire, shares her treatment philosophy and why education is vital to her business
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
BOUX AVENUE Many spa managers are holding firm
INSIDER NAILS
ROMAN ORIGINALS Creativity remains a key part of
on the SCENE
Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
The next big thing?
What’s the difference between a trend and a fad? Hellen Ward explores how to determine whether to invest in the latest treatment everyone’s posting about on social media
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… FIONA BRACKENBURY
The skin expert, educator, content creator and consultant tells Eve Oxberry about why epigenetics is set to change the industry and how therapists can position themselves as experts online
SEA CHANGE
With its blend of minerals, antioxidants and hydration, seaweed is making fresh waves in skincare, Ellen Cummings gets the expert lowdown
MARINE MAGIC
Dive into our pick of some of the best pro products powered by marine ingredients – from antioxidant-rich algae to skin-soothing seaweed
Understanding lipoedema
What exactly is lipoedema and how can therapists help clients to manage it without surgery? Kezia Parkins investigates
Helping women become financially independent
Sisters Trishna and Disha Daswaney discuss the importance and practicalities of supporting disadvantaged women to enter the industry
Spotlight on... WITCH HAZEL
With its antioxidant, astringent and anti-inflammatory properties, traditional ingredient witch hazel is still a powerhouse of skincare. Kezia Parkins explores its capabilities
Tech TIME
This month’s treatments include high-tech facials that combine tech with touch for maximum results
REFRESH & REVIVE
This month’s launches include products to renew skin and mind as well as some fresh nail and wax options for summer
TARGETED APPROACH
Marta Ivaskevych , owner of IMS electrolysis, tells Erin Leybourne how her experiences with PCOS-related hair growth drove her to become an electrolysis practitioner
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