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RED & GREEN flags in training

Choosing a training course can be tricky when the market is flooded with academies, brands and individuals offering them. Kezia Parkins checked in with some expert educators to find out what to look out for when investing precious pounds into personal development

Red flag: one-day courses that overpromise

While short courses can be great for teaching professionals new skills, Jacqui O’Sullivan, educator and competition director, warns to be cautious of those that don’t require a reasonable level of base knowledge and experience. “A red flag for any course is one that promises to qualify you in just one day. These courses often promise to teach you everything there is to know, from the basics of theory and anatomy to performing treatments,” she says.

“Learning to perform treatments and offer them professionally requires time, practice and an understanding of anatomy, skin conditions and various techniques in any area of the beauty industry.”

Green flag: a proven track record

“The longer a training academy has been operating, the more established and trusted it is likely to be,” says Adrian Richards, consultant plastic surgeon and founder of Cosmetic Courses, a partner of aesthetic devices brand Sinclair. “Check how many years they’ve been in the industry and read online reviews to get a sense of their reputation. Positive feedback from past delegates is always a good sign.”

Ruth Atkins, Salon System educator, adds, “You tend to get what you pay for when it comes to education. If a course sounds too good to be true, it probably is.” She advises, “Research genuine reviews and not just those on social media, as what you see is probably not what you get.”

Green flag: hands-on experience

“Nothing beats real-world practice. Training with live models helps you understand patient interaction and gain the confidence needed for success,” says Richards.

O’Sullivan agrees, adding, “A treatment-focused course should offer practical training on live models before certification. Practical experience is vital in any beauty industry training. Working on a model allows learners to build confidence and apply their theoretical knowledge in a salon environment while being assessed by their educator who can advise and correct any mistakes.”

Red flag: no recognised accreditation

“Another red flag to look out for when choosing a training provider is that their course is non-accredited or unregulated,” says O’Sullivan. “An Ofqual-regulated course will offer a full qualification. This is a requirement of most insurance companies and some local authorities. They ensure that the training you receive meets the industry standards or national occupational standards (NOS) set by experienced professionals.

She adds, “Ofqual-regulated qualifications provide standardisation in education, ensuring that every learner meets the same competency levels. The qualifications gained from these courses are usually awarded through an awarding body such as VTCT/ITEC, City & Guilds, Babtac or Qualifi.”

Atkins agrees that this is one of the most important things to consider when selecting a course, adding, “Make sure your course is accredited by trusted and authentic groups and that you will be covered for public liability on completion. A bonus will also be CPD (continuing professional development) points. Bona fide training providers offer this.”

O’Sullivan adds, “An accredited course will offer a certificate showing you have attended. These are usually offered by product companies to show that you have been trained to use a product in a service to the manufacturer’s specifications. They can also be from an educator showing a certain skill. Often competition winners offer courses to show their competition-winning techniques. These are sometimes known as CPD courses and show a professional’s commitment to learning and keeping up with changes in industry.”

Green flag: post-training support

“Find out whether you will receive training material, videos and marketing materials post training,” advises Lauren Evans, CACI’s training and development officer. “Some brands have dedicated online professional portals that provide this.

“Look for a brand that offers different courses depending on a salon’s needs. Does the brand, for example, offer a refresher or advanced course?”

Red flag: non-clinical training environments

For any aesthetic treatments, a clinical setting is essential for learning the safety and professionalism required, advises Richards, adding, “Training in conference rooms or hotels might save the provider money, but it can compromise the quality of your education.”

Red flag: extra costs

“Avoid training courses that make you buy compulsory kits or products before the training course even starts,” suggests Atkins. “Opt for a training provider that doesn’t require you to buy a kit beforehand but can advise what you need and help you make an informed choice. Training companies should bring products with them for use on the course and you can decide for yourself which items you like and want to buy.”

Green flag: clear website and marketing

“Look for a well-designed, clear website that offers a point of contact that is easy for you to access and get hold of the training supplier, so that you feel supported before and after your training course,” says Salon System educator Lisa Stone.

“The site should have a full list of courses available to view and a comprehensive list of the aims and objectives the course is offering you, so you know exactly what you will be getting.”

Richards adds, “A professional, information-rich website reflects the provider’s expertise and commitment to education.”

Green flag: up-to-date materials

“It’s a green flag if the educator holds a valid teaching qualification, has extensive industry experience and continually carries out CPD,” says Stone, while Atkins advises, “Research that the course chosen contains the most up-to-date trends. There’s no point in learning a treatment that is seldom done anymore.”

Making the right choice

Choosing a training provider is a significant step in your journey. Take the time to research, ask questions and consult peers for recommendations. Don’t hesitate to call the academy or training provider to discuss your options. They should be happy to answer your questions and help you decide whether a course is right for your specific needs – and if they’re not?

Well, that’s a major red flag.

This article appears in January 2025

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This article appears in...
January 2025
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