INSIDER SPA | Pocketmags.com

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INSIDER SPA

JOHN LEWIS

September 2024 brought strong results for spa managers, with 63% reporting better treatment business compared to last year, and 24% seeing stable performance. Retail business showed mixed results, with 52% experiencing growth and 41% seeing a decline, signalling room for improvement in product sales.

Uniforms are becoming more of a team decision in many spas, with 76% of managers consulting staff on their preferences. This collaborative approach not only boosts morale but also ensures staff feel comfortable in their work environment. Some managers (37%) go a step further by offering several options, while 13% give staff the freedom to accessorise and make adjustments. This focus on staff morale might be something more spas should look to pursue, considering over two-thirds (63%) of our respondents report that staff turnover is a concern for them.

On the sport

How do you handle staff preferences when choosing uniforms?

1. We consult staff and consider their input (76%)

2. We let staff choose from a few options (37%)

3. Staff are free to make adjustments to uniforms (13%)

4. The decision is made entirely by management (9%)

64% say staff turnover is a challenge in their spa

What do you think is the most important benefit clients seek from spa treatments?

1. Stress relief and relaxation (61%)

2. Improved skin appearance (28%)

3. Social experience (11%)

Month in numbers

How did treatment business in September 2024 compare with September 2023?

How did retail business in September 2024 compare with September 2023?

63% average treatment room occupancy in September

This article appears in November 2024

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This article appears in...
November 2024
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