INSIDER NAILS

PRIMARK

When it comes to pricing, the majority of nail salon owners focus on their own business needs rather than competitors’ rates, according to our survey. In fact, 52% base their pricing solely on costs, ensuring their business stays profitable without outside influence. Meanwhile, 38% offer similar pricing to their competitors, and only 7% regularly adjust pricing based on competitors’ rates. A small 3% choose to price services lower to attract clients, showing that there’s no one-size-fits-all approach to pricing in the nail industry.

As for product offerings in the nail industry, opinions vary: 39% of owners trust a few select brands, while 22% believe there are plenty of options available. However, 17% feel there’s still room for innovation, and 14% find products too expensive. For 8%, the number of choices can feel overwhelming.

On the spot

How do you assess your pricing in relation to your competitors?

1. I base prices solely on costs, not competitors (52%)

2. I offer similar pricing to most competitors (38%)

3. I regularly adjust pricing based on competitor rates (7%)

4. I price my services lower than most competitors (3%)

24% have considered expanding their nail business to a second location

How do you feel about the current product offerings in the nail industry?

1. I trust a few select brands and stick with them (39%)

2. There are more than enough options available (22%)

3. There’s room for more innovation (17%)

4. The products available are good but often too expensive (14%) 

5. I feel overwhelmed by the number of brands and choices (8%)

Month in numbers

33 nail treatments performed on average per week in September

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from October 7 to October 15, regarding business for the month to September 30. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.