School’s IN SESSION | Pocketmags.com

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School’s IN SESSION

Leading experts from across the beauty, spa and wellness sectors will be heading up some inspirational and educational talks at Professional Beauty North, taking place at EventCity Manchester on October 13–14. Across our seven Live Stages – Trend Watch, Business Skills, Digital, How to, Warpaint, Advanced Treatments, and Natural & Holistic – seminars, Salon and Spa Connect networking session, and the Education Forum, there will be lots of learning opportunities for start-ups through to seasoned pros looking to upskill. We highlight some of the sessions not to miss.

DON’T MISS If you want to… see future trends

How to incorporate CBD oil into your treatments

Trend Watch Stage, Sunday, October 13, 11am With cannabidiol’s popularity reaching new heights, consumer desire for treatments containing CBD oil is growing. We reveal how to work it into your menu.

The nail art trends set to dominate 2020

Trend Watch Stage, Monday, October 14, 1pm Nail artist and YouTuber Kirsty Meakin will look at the hottest fashion trends for next year and demonstrate how to convert them into wearable nail art designs clients will love.

DON’T MISS If you want to… be more financially savvy

Five proven strategies to increase your prices without losing clients

Business Skills Stage, Sunday, October 13, 2pm Business coach Susan Routledge on the different strategies for increasing your treatment prices without negatively impacting custom.

Cash flow management – how to prevent your business from losing money

Business Skills Stage, Monday, October 14, 12pm From managing your cash flow to minimising spend, learn how to be cash confident with our expert panel – Justyna Rostek, director of Guinot Salon Earlsfield; Becky Woodhouse, CEO of Pure Spa & Beauty; and Chris Cheeney, managing director of CDC Accounting.

DON’T MISS If you want to… master express treatments

Your biggest waxing questions answered

How to… Stage, Sunday, October 13, 1pm Waxing pros Andy Rouillard and Sam Marshall answer your burning treatment questions, from how to master the perfect Brazilian to waxing clients with mobility issues.

How to create a full glam make-up look

How to… Stage, Monday, October 14, 11am PB’s Make-up Specialist of the Year 2019 Betsy-Dora Turner will demo how to create the ultimate glam evening look, revealing top make-up tricks along the way.

DON’T MISS If you want to… upskill in social media

Instagram – navigating your fastest growing business tool

Digital Stage, Sunday, October 13, 12pm Learn how to use the most popular social media platform to grow your business, from finding new clients and having a standout brand, to making the most of the analytics.

How to find your salon’s audience on social media

Digital Stage, Sunday, October 13, 3pm PB’s social media editor Chris Halpin will explain how to find the right audience for your business on Facebook, Instagram and Twitter, and build content that’s suited to them.

DON’T MISS If you want to… debate beauty education

Education Forum

Monday, October 14, 10:45am–1:45pm The Education Forum aims to raise industry standards and prepare the future beauty workforce, with lively debate between employers and lecturers on the skills needed to succeed.

SPONSORED BY:

NEW FOR 2019

Salon and Spa Connect

The newly rebranded networking forum is the perfect opportunity for salon and spa owners to discuss business challenges and share solutions in an informal setting. Hot topics this year include staff recruitment and retention, retailing and social media.

Aesthetic Therapist Agenda

This informative two-day programme is aimed at advanced therapists who are looking to continue their education in the aesthetic field, with the agenda split into four sections – skin, advanced treatments, equipment, and career and education.

Natural & Holistic Stage

This Live Stage, organised by hypnotherapist Lizzie Falconer, is a chance to learn more about how to authentically offer holistic treatments in your business. Celebrity wellbeing expert Meg Matthews will be giving advice on dealing with menopause.

This article appears in September 2019

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This article appears in...
September 2019
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