Editor’s Comment

The issue of clients overstimulating their skin by layering high-strength products is one that most therapists are all too familiar with. Actives like retinol and vitamin C are popping up in off-the-shelf retail products, meaning consumers are selfprescribing, often with detrimental effects. We explore solutions to this issue in our feature on page 104.

However, it looks as though the tide could be turning, with new statistics indicating that UK women, particularly millennials, are turning their backs on their 10-step K-Beauty regimes and cutting down the number of products they use (see page 13).

Whether your clients need a skin detox or a multi-tasking power product, the role of the beauty professional has never been more important, to help them cut through the abundance of conflicting online information and find the products that work for them. It’s with this in mind that Professional Beauty is launching the #beYOUbePRO campaign to champion beauty professionals and demonstrate the amazing work you do for your clients on a daily basis, the qualifications and skills you have, and the training you continue to undertake to give clients the best experience. Find out how you and your team can get involved on page 13.

#beYOUbePRO is also the theme for the upcoming Professional Beauty North show in Manchester, and this year there’s a host of new seminar programmes and stages to inspire pros from every sector of the industry. The Trend Watch stage will deliver business ideas on everything from CBD to sustainability, while the new Aesthetic Therapist Agenda explores plasma, mesotherapy, LED and much more. Check out our full show preview from page 69 for all the info you need.