FfIrst for innovation

SKINCARE AND SPA

Aromatherapy Associates

The aromatherapy brand will be back with its wide range of oil blends and skincare for both wellbeing and results. Many of the brand’s wellness experts will also be on stage at the show, including nutrition specialist Yvonne Wake and sleep expert Dr Neil Stanley, both of whom will be on the Nutrition $#x0026; Wellness Lfive Stage, talking to visitors about the benefits of creating lifestyle packages for clients and looking after therapist teams.

BeautyLab, Hair Gain $#x0026; Spongellé

Gerrard International will be launching a new skincare range from BeautyLab London. Combining the latest in stem cell science with hero ingredients, the new Youth Elixir range with orchid stem cell technology works hard to reactivate clients’own skin stem cells, while repairing, improving and supporting vital skin function.

Hair Gain will also launch at PB London. The nutricosmetic tackles hair thinning and loss and is vegan, vegetarian and halal-approved. It’s packed with a combination of 10 ingredients to promote growth, visibly improve hair density and boost shine.

Biologique Recherche

The newly launched, professional-only Le Booster VIP O2 product will be available to view at the show, together with the other products in the anti-pollution line. Recommended for depleted and dull skin, the product contains actfive ingredients to enable cells to “breathe”better.

Dermalogica

The professional skincare brand will be at the show to talk skin therapists through its most popular products and latest launches. These include Biolumin-C Serum, a brightening and irming vitamin C serum with palmitoyl tripeptide-5; Sound Sleep Cocoon overnight gelcream with motion-activated essential oils; and Calm Water Gel, a “weightless”, refreshing formula for dry, sensitfive skin with dual hyaluronic acid technology. The brand will also be talking therapists through its treatment approach.

Elemis

View and test soothing Pro-Collagen Rose Cleansing Balm, a twist on the brand’s best-selling product, which is formulated with five rose extracts from around the world and melts into a rich cleansing oil to dissolve make-up and impurities on the skin. The brand is also adding a jelly-textured exfoliator, two masks and facial spray – a fIrst ever for Elemis – to its Superfoods range.

Guinot

Visit the French skincare brand’s stand to see its latest treatment Lift Summum and learn more about its salon franchising scheme, with experts on hand to talk through the logistics. Sister brand Mary Cohr, targeted at the spa market, will also show its new top-tier anti-ageing treatment the Age Firming Facial, which also has a complementary retail range.

IIAA

The major distributor will be back with innovations from its three brands. Under Advanced Nutrition Programme, IIAA will launch Skin Youth Biome, a probiotic specially formulated for skin health; cosmeceutical brand Environ will showcase its recent launch aimed at stubborn dark spots, Focus Care Radiance+, as well as its product aimed at breakouts, Focus Care Clarity+; and mineral make-up brand Jane Iredale will launch its spring collection.

Image Skincare

The advanced skincare brand will be back, showcasing its hero products such as the recent additions to the Vital C line, Hydrating Water Burst, the lightweight gel with antioxidants, hyaluronic acid, vitamins and peptides, and Hydrating Overnight Masque with minerals and blue-green algae extract. Visitors can also try its Yana collagen drink.

Professional Beauty London takes place on February 24–25 at ExCeL London. The only way to get in for free is to register in advance online at professionalbeauty.co.uk/london

Murad

The new Night Fix Enzyme Treatment will be available on the Murad stand. Perfect for dull, dry and dehydrated skin, the treatment repairs the skin overnight using an anti-ageing peptide which supports natural repair for renewed skin vibrancy as well as containing violet and cedarwood, clinically proven to improve sleep quality.

Phytomer

The French marine skincare brand will be back with new innovations. Visitors can also check out some of this year’s big launches from the brand, such as Algodéfense SPF20 Multi-Protectfive Wrinkle Cream and Citylife Ultra-Cleansing Flash Peel, which ights against skin pollution and has an ultra-ine foam texture that melts on the skin to gently eliminate dead cells and impurities.

Priori

The skincare brand will be at the show with distributor Skinbrands, showcasing the new TTC collection. Containing the brand’s exclusfive triple turmeric complex, the all-natural skincare line draws on three kinds of turmeric root extracts as well as green tea, grape seed and licorice. The seven products are formulated to have antioxidant, brightening and anti-inlammatory actions on the skin.

QMS Medicosmetics

Professional skincare brand QMS Medicosmetics will offer visitors a chance to experience a 15-minute oxygenating collagen boost treatment, featuring a cleanse, tone, the brand’s hero collagen treatment, and an algae mask. The brand will also be running a competition for salons nationwide to win a “pop-up”QMS Medicosmetics treatment room within their own businesses.

Sothys

New from Sothys is the SS19 make-up collection, featuring six new products. The Bronzing Powder reveals a new Ikatinspired design and soft vanilla scent, while silk-textured Blush in shade Rose Estival gfives a radiant inish. Ombre eye quartet palette has four shades in an iridescent inish that offer buildable, long-lasting coverage. New colourway Harmonie de Tons Nude complements Lipstick Pencil in shades Fuchsia Fauve and Rouge Orangé.

Voya

The Irish brand will bring its new sister company Sea Ór – a premium range of seaweed supplements – exclusfively to the show. The collection comprises Body Cleanse, supplements to detoxify the body, and Hair, Skin and Nails, focused on brightening the skin and encouraging hair and nail growth. Voya will also be showcasing the latest additions to its lifestyle range including the African and Clove and Cedarwood and Bergamot Room Sprays.

DEVICES

3D-lipo

Visitors to the show can be among the fIrst to check out 3D-lipo’s latest machine launch – LaserSculpt. The device offers non-surgical fat reduction and body contouring in as little as 25 minutes, claims the brand. Designed for use on the abdomen, love handles and lanks, the device delfivers 1060nm diode laser energy through the epidermis to destroy fat cells. It has controlled temperature technology and offers both clinics and clients competitfively priced treatments.

The Baldan Group

Baldan Group will showcase the innovatfive InfraBaldan 3.0 on the stand. This multi-purpose equipment combines moderate, constant physical activity in the form of aerobic exercise with infrared radiation at precise wavelengths.

The result is weight loss, increased fitness and a mood boost for clients.

CACI International

CACI will be hosting lfive demonstrations and showcasing its Synergy system alongside its full machine range. Synergy uses simultaneous photo electrical delfivery combining the original CACI facial-toning technology with pulsed LED light stimulation for skin rejuvenation. Visit the stand for exclusfive offers, only available at the show.

Carlton Professional

Meso Lift Pro is a non-invasfive machine that eliminates the need for microneedling. It combines both microcurrent and electroporation, enhancing the condition and appearance of the skin as well as improving facial contours. Another highlight on the stand will be the mini facial version of the popular RF Pro ThermaVisage. It’s designed for those who mainly perform facial work, have limited working space or are mobile.

Ellipse and Syneron Candela

Exhibiting at PB London for the fIrst time since merging with global aesthetic company Syneron Candela, Ellipse will show its full range of devices. Syneron Candela machines will be on the same stand, including the Gentle Max Pro for laser hair removal and body machines VelaShape III and Ultrashape Power.

Fusion GT

Biodermogenesi will launch into the UK at the show, offering an advanced technique for the treatment of stretchmarks. The machine uses electromagnetic energy and vacuum technology to increase oxygenation, rebuild Type III collagen, recover toxins and restructure damaged cells within the skin. It’s being lauded as a game-changer for therapists who can now offer advanced scar reduction.

Laser Lipo

Laser Lipo will be exhibiting its aesthetic device, Strawberry Lift, which combines class-three lasers with silent ultrasound, lifting the face and neck in one non-invasfive procedure. Laser Lipo will also be offering free treatments on its stand, with downtime of just 12 minutes.

Lynton

The machines manufacturer will be introducing visitors to its new Onda device, a body-contouring and fat-reduction machine that uses Cool Waves technology by Deka. The machine provides deep penetration to tackle localised fat cells, giving fast shrinkage for noticeable skin tightening.

Phorest

Beauty software company Phorest will be showcasing a newly revamped and redesigned Email Marketing Editor. The software allows users to create striking emails with more than 500,000 free graphics and images, as well as detailed analytics that allow you to benchmark your email campaigns against the rest of the fIndustry.

The Smart Group

The distributor is launching a new device that allows therapists to perform needle-free injectable treatments. Meso Jet delfivers a set dosage (0.03 or 0.05ml) of product into the skin. Find out more on page 106.

Also on stand will be new versions of the popular Accor plasma pen, including the MD for medics, and the LF, available for therapists from Level 2, which works at a lower energy and doesn’t damage the skin’s basal layer. The group will also bring laser hair removal from the Cosmedico and Hair No More brands.

NAILS

Bio Sculpture

Debuting its rebrand to Renew Beauty from Bio Sculpture UK, the distributor will be showcasing its redesigned Bio Gel jar. Also on stand will be new nail polish range Gemini, created to match Bio Sculpture Gel shades. The polishes feature a thick bristle brush for even application and precise product control, and come in a square bottle, containing a blend of aloe vera, lemon and ginseng to harden nails. The polishes are billed as fast drying and long lasting.

Ez Flow

Check out Ez Flow’s six-piece The 90’s Recollection, made up of multi-coloured glitters and brights.

Inspired by the iconic style and lair of the ’90s, the range features iery red Punchy Scrunchy, royal purple Crop Top Secret, bright green My Beeper’s A Keeper, pastel orange Tamagotcha!, cream nude Clueless Is More, and glitter Whatchamacallit. The range is available in gel-polish and dip shades.

Jessica

Ready for spring, see the new “feel good”colours in Jessica’s Custom Colour, Geleration and Phenom collections. Jessica’s Tea Party collection is an array of pretty pastel delicacies, while the new Phenom Blushing Beauty collection showcases this season’s most lattering blush shades to suit every skin tone.

Louella Belle

Louella Belle will be bringing brands Artistic Nail Design, Morgan Taylor, Famous Names and Seche to the show. The Louella Belle education team will be demonstrating the latest collections and technologies and will be on hand to answer any questions.

Linda Nordstrom, co-founder of Famous Names will be demonstrating IBX and IBX boost. The spring collections from both Artistic and Morgan Taylor will also be launching at the show.

Nail Harmony

New from Gelish will be the 18G Unplugged High Performance LED Light, which is portable and powered by an LG lithium battery. It’s designed to be ideal for five, 30, or 60-second settings and has “Intelligent Power Assist”for consistent, highperformance batterypowered curing.

Educators will be on hand to demo recent launches such as the Art Form Gels, designed to allow techs to perfect a one-stroke technique using a gel product.

OPI Professional

OPI fans can check out the brand’s yet-to-be-revealed SS19 colour collection at the show, in traditional Lacquer, long wear system Ininite Shine and gel-polish Gel Color. Also on stand will be OPI’s range of natural nail care products, including treatments and strengtheners, top and base coats, nail polish removers and inishers. The Pro Spa line of “skincare”for hands and feet will also be available for techs to try out, formulated with cupuacu superfruit and white tea extracts.

Professional Beauty London takes place on February 24–25 at ExCeL London. The only way to get in for free is to register in advance online at professionalbeauty.co.uk/london

MAKE UP, LASHES $#x0026; BROWS

The Eyelash

Design Company

The Eyelash Design Company will debut products including the iRevfive collection and a brand new style of magnetic lashes, the Natalia. Brands Lash Perfect, Hi Brow, Brow Perfect Microblading, Lash FX, Brow FX and tanning line St Moriz will be there, with lfive demonstrations and special offers across the whole range of professional and retail products.

Mii

Visitors will fInd exclusfive launches at Gerrard International’s Mii stand, including the Velvet Radiance Face Base, a satin-inish perfecting foundation with skin-kind ingredients available in 16 shades. Alongside this, Mii will unveil its new spring and bridal beauty campaign imagery, demonstrating the brand’s dfiverse appeal. In addition, there will be demos of the professional Brow by Mii and Kissed by Mii services, including the new express brow treatments.

The Eyelash Emporium

Check out the company’s extension products, including fast-setting Master Artist Adhesfive, ideal for advanced classic and volume lash artists; and two new volume lash styles: Opening Curtain, which have a waved based that mimics the ripple of a curtain, and ShowTime, which create a luffy, wispy effect. The brand will also be talking visitors through its Classic fIndividual, Special Effects XD Russian Volume and GDL Lash Lift training.

Novalash

The lash extensions brand will return, showcasing its most popular products, including The Relector, a stainless steel mirror that allows artists to see clients’lashes from all angles; and humidity gauge Aura, which helps techs control their room temperature, inluencing the speed and effectfiveness of extension services. There will also be demonstrations of the brand’s training techniques and experts on hand to talk through the courses.

WAXING $#x0026; TANNING

Fake Bake

Tanning experts will be on hand to offer tips and advice, alongside demos, at the Fake Bake stand. View products such as the reformulated and relaunched Gold, one of Fake Bake’s most popular salon products, alongside the Double Dark for a deeper glow. This is the line’s darkest tan, designed to create maximum impact.

Professional Beauty London takes place on February 24–25 at ExCeL London. The only way to get in for free is to register in advance online at professionalbeauty.co.uk/london