Insider

beauty

Thinking up innovatfive ways to get your salon’s name out there can be tough, which is why 36% of you have been working closely with local businesses, such as hairdressers, barbers and gyms, developing joint packages to help bring in new custom. Just under a quarter (24%) of you have decided to host in-salon events for charities instead as a way to boost your business’s proile, while others have been teaming up with local celebrities (16%) and partnering with fIndustry bodies on new initiatfives (10%).

Meanwhile, your laser hair-removal business is booming, with your most popular client group for the treatment now women between the ages of 35–44. However, with the male grooming market showing unprecedented growth and a hair-free torso the in trend, now is the perfect time to tailor your IPL and laser offering to the millennial man. Find out how on page 88.

On the spot

Which client group are your laser/IPL hair-removal treatments most popular with?

1. Women 35–44

2. Women 25–34

3. Women 45+

4. Women 16–24

38% would consider implementing a digital devices ban/detox rule in salon

Which activities have helped raise your salon’s profile?

1. Collaborating with other local businesses on packages

2. Hosting events to raise money for charity

3. Doing treatments on celebrities

4. Partnering with fIndustry bodies and magazines on initiatfives

Take part in our Insider feature

Want to have your say on the beauty fIndustry? Take part in our Insider feature and you’ll be rewarded with a £20 voucher to spend at the next Professional Beauty show you attend. Sign up at: professionalbeauty.co.uk/insider

November 2018 in numbers

HOW DID TREATMENT BUSINESS IN NOVEMBER 2018 COMPARE WITH NOVEMBER 2017?

spa

With a recent study revealing that just 30 minutes on Instagram a day can have a negatfive impact on our body image, the implications of social media being such a core part of our lfives is in the spotlight. So, it’s no surprise that nearly three quarters (70%) of you have implemented,or are thinking of introducing, a digital detox in your spa, in a bid to help clients switch off from the online world, boosting their mental health.

More than a third of you (40%) are also collaborating with other local businesses on treatment packages to help clients get that much-needed me time, and as such this has helped raise your proile massfively – resulting in a healthy 61% room occupancy. As we welcome in the new year, discover why spas will have to seriously consider their water usage in our trends feature on page 82.

On the spot

Which client group are your laser/IPL hair-removal treatments most popular with?

1. Women 25–34

2. Women 35–44

3. Women 16–24

4. Women 45+

70% would consider implementing a digital devices ban/detox rule in spa

Which activities have helped raise your salon’s profile?

1. Collaborating with other local businesses on packages

2. Doing treatments on celebrities

3. Hosting events to raise money for charity

4. Partnering with fIndustry bodies and magazines on initiatfives

November 2018 in numbers

HOW DID TREATMENT BUSINESS IN NOVEMBER 2018 COMPARE WITH NOVEMBER 2017?

nails

Your nail techs’health has been a huge priority, with many of you introducing new protocols to ensure your working environment is a safe one.

Just under two thirds of you (60%) have invested in extra training to ensure your techs are using brand systems correctly, while half (50%) have also stopped using products containing known allergens and another 44% insist that employees wear appropriate masks and gloves.

Meanwhile, with many of you working on your business plan for 2019, 49% have admitted that competition from non-standard nail bars is the biggest challenge, as well as keeping your nail costs down (11%), not fInding the right calibre of staff (10%) and getting retail sales post mani or pedi treatments (8%). Take a look at Orly’s new “extension innovation”and the latest vintage nail room for men, which has launched in London’s Fitzrovia, on page 97.

On the spot

How do you ensure a healthy working environment for techs?

1. Investing in education on correct product usage

2. Not using products that contain known allergens

3. Requiring techs to wear appropriate masks and gloves

4. Using ventilation units

43% would like to become a distributor for a leading nail brand

What’s the biggest challenge facing your nail business right now?

1. Competition from non-standard salons

2. Keeping nail product costs down

3. Not being able to fit all your clients in

4. Not finding the right calibre of nail techs

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a crosssection of the fIndustry and were polled by email from November 30 to December 10, regarding business for the month to November 30. Nail business for the Insider Nails page was calculated from data provided by spas and salons that offer nail services among other treatments.

The igures gfiven represent the average score for each answer. Brands are ranked when mentioned by several respondents.

November 2018 in numbers

HOW DID TREATMENT BUSINESS IN NOVEMBER 2018 COMPARE WITH NOVEMBER 2017?