9 mins
Insider nails
Business Trends
Wallis
News of a voluntary licencing scheme to help tackle modern slavery in salons and spas that do nails has been welcomed by nearly three quarters of you, as the UK Government continues to crack down on the issue. To set yourself apart from nonstandard salons, many of you have been taking part in community events to give back to your area and showcasing your techs’ amazing before-and-after pictures on social media.
The UK nails sector did well in June, with both treatment and retail business up on last year, and techs performing on average 28 manicures and pedicures per week in your salons and spas. Cult favourites CND, OPI and Gelish came out top as the brands you would most like to collaborate with on a product line. Check out the hottest AW18 nail trends on page 70.
On the spot
Which brand would you most like to collaborate with on a product line?
1. CND
2. OPI
3. Gelish
4. Jessica
69% would sign up to a voluntary licencing scheme to help tackle modern slavery
Which method is most successful for marketing your nail services?
1. Before-and-after pics on social media
2. Paid-for advertising
3. Shouting about your techs’ individual specialisms
4. Taking part in community events
METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a crosssection of the industry and were polled by email from June 27 to Monday 9 July, regarding business for the month to June 30. Nail business for the Insider Nails page was calculated from data provided by spas and salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.
June 2018 in numbers
HOW DID TREATMENT BUSINESS IN JUNE 2018 COMPARE WITH JUNE 2017?