Professional Beauty Professional Beauty August 2018 Articles

Editor’s Comment
An increase in the number of pro brands being sold
News
Retail competition, recruitment and industry reputation
professionalbeauty.co.uk
We take a look inside PB’s digital world
What’s hot on PB TV
Professional Beauty’s exclusive video channel offers how-to guides, business advice, treatment demos and more, helping your business stay on top of the latest trends
Out & About
Behind the scenes at all the parties, launches and events in the world of beauty and spa
Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
Insider spa
It’s been a stellar month for the UK spa sector, with
Insider nails
News of a voluntary licencing scheme to help tackle
How to be customer CENTRIC
Sometimes the best way to fulfill your clients’ needs is just to listen to them a bit more carefully, writes HELLEN WARD
Ask the EXPERTS
Our experts answer an array of questions about every aspect of running a successful salon or spa business
Dressed TO Impress?
Your uniform or dress code might impress your clients, but make sure it doesn’t discriminate against current or potential staff, warns DAVID WRIGHT
NAIL BITES
London get its first popup nail salon for men and a session tech shares her experiences of working at fashion shows
MISSION control
This month’s treatment launches promise to strengthen the skin’s barrier and improve texture using smart technologies
Body TALK
It’s all about body maintenance this month, with new washes, scrubs, creams and tans for clients to treat themselves with
How to make it as a…make-up artist
Rebecca Cathcart, lead make-up artist for HD Brows, reveals how to bag the head MUA role for a pro beauty brand
THE Nation’s BEST
The finalists for the PROFESSIONAL BEAUTY REGIONAL AWARDS 2018 have been announced. Find out which salons and spas shone through
Talking to…Cathy Edwards & PaulineDean
The beauty therapist and aesthetic nurse tell Amanda Pauley why they opened a salon and clinic side by side, and how the partnership is boosting both businesses
FIRST LOOK at The Langley
The Langley promises to offer the ultimate in British luxury and refinement when it opens later this year. GEORGIA SEAGO visits the extensive countryside restoration
Onwards AND upwards
A new skincare brand and limited-edition nail product are on the cards for UK distribution company Louella Belle. Directors Darren and Jamie Crook reveal all to Amanda Pauley
LASH lifts VS LASH extensions
Want to train up in either lash lifts or extensions but don’t know which to specialise in? Amanda Pauley reveals everything you need to know about training, troubleshooting and profit margins
Take a PICTURE
Three salon owners tell GEORGIA SEAGO how they created Instagram-worthy interiors and why having a “snappable” space helps their business
STEAL their Style
Ideal to inject some colour into the salon floor for
New season INSPIRATION
From bold, animal prints to soft wool texture, there
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