BUSINESS TRENDS

INSIDER NAILS

ROMAN ORIGINALS

September proved to be a steady month for nail businesses, with a balanced split between growth and consistency – 35% of nail pros saw stronger treatment business compared to last year, while another 33% maintained steady results. The average of 27 nail treatments per week shows that client demand remains healthy, even as some businesses manage the post-summer slowdown.

When it comes to tricky client situations, most nail techs are taking a professional and educational approach. Nearly half (44%) said they’d never turn away clients with damaged DIY nails, instead seeing it as a chance to educate and convert them into loyal salon-goers – a smart move for long-term client retention.

However, 74% admitted to feeling burnout from taking on too many clients, highlighting the ongoing need for balance and boundaries in busy salons. And when it comes to client quirks, like bringing snacks or friends, most techs agree it’s fine “as long as it doesn’t interfere”.

On the spot

Should techs refuse clients who have damaged DIY nails or products from home kits?

1. No, it’s an opportunity to educate and retain a client (44%)

2. Only if the nails are truly unsafe to work on (30%)

3. Yes, it’s a health and liability issue (23%)

4. Depends on the client’s attitude and willingness to learn (3%)

74% have felt burned out from taking on too many clients

How do you feel about clients bringing snacks, drinks or even friends to long nail appointments?

1. Depends, as long as it doesn’t interfere (34%)

2. Unprofessional, it ruins the salon atmosphere (30%)

3. Annoying but manageable (24%)

4. Fine, it’s part of the relaxed vibe (12%)

Month in numbers

27 nail treatments performed on average per week in September

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from October 6 to October 27, 2025, regarding business for the month September 2025. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents