BROWS

BROW BRIEF

Enhancing the natural brows just got a whole lot easier with these seven professional brow launches

1 Hive

Hive has unveiled a fresh look for its best-selling Dual Lash Lift & Brow Lamination System. The system maintains the same formula, with upgraded kit packaging and a modern, professional edge. Besides the premium packaging, the upgraded system features clearer labels to highlight its dual use for both lash lifts and brow laminations, and a practical, space-saving format to improve storage and presentation. The product is vegan and is formulated to be fast-acting across both treatments.

Trade: £49 hiveofbeauty.com

2 HD Brows

HD Brows has expanded its Brow Sculpt range. The Brow Sculpt One Step is an all-in-one solution that lifts, sets and conditions the brows powered by cysteine – a naturally occurring amino acid known for its gentle, restorative properties. Going beyond styling, the formula helps to strengthen, protect and hydrate clients’ brows. Professionals receive a free online mini course with every order to help them achieve the best results.

Trade: £34.95 hdbrows.com

3 Revitalash

Revitalash’s newest tool is the Lash & Brow Styler, a three-in-one grooming tool designed to tame, separate and smooth clients’ brow hairs for definition. Designed to prepare, style and finish any lash or brow look, the styler combines three multifunctional tools in one component. The firm bristles groom and shape brows, creating a smooth canvas for makeup. The spoolie is designed to style brows following makeup application, and the metal comb removes mascara clumps and separates lashes.

RRP: £19 revitalash.co.uk

4 Buff Browz

The new Heavenly Balm is designed to elevate brow lamination and lash lift treatments, delivering hydration, nutrients and long-term hair health, while offering a silky-smooth finish. The balm can be used in treatments and also as part of clients’ aftercare, particularly for clients with coarse, dry or moisture-resistant hair. Therapists can apply the balm pre-treatment to shield the skin, in between each step of the lamination process to enhance hydration and protection, and for the finishing touches to create sleek, glossy brows.

RRP: £35 buffbrowz.com

5 Elleebana

The new Helyx Hybrid Tints range is a line of hybrid lash and brow dyes designed for long-lasting colour, vibrant skin staining, neutral tones and enhanced hair health. It is formulated to deliver colour on skin for up to 10 days, and hair for up to six weeks. Clients can choose from seven neutral shades, avoiding any unwanted overly warm or cool tones. Key ingredients include keraveg 18, a plant-based keratin alternative that boosts hair strength and hydration.

Trade: £13.95 elleebana.com

6 Brow Aid

New from Brow Aid are the limited-edition holiday sets. The first festive set is the Grow & Glow Brow Duet Kit, which includes the Illumilift Eye & Brow Hydrogel Mask to revitalise tired eyes and brows, combined with the S.O.S Advanced Brow & Lash Recovery Mask to support recovery, and leave skin feeling soft and nourished. The second kit is the Brow Duet, targeting brow definition and restoration and also featuring the S.O.S Advanced Brow & Lash Recovery Mask, alongside the Browtox Lift & Lock, a waterproof formula designed to lift and define hairs.

RRP: £43 browaid.co.uk

7 Apraise

Apraise’s vegan, customisable brow tints come in six intermixable shades, desinged for professionals who want to provide a personalised service for their clients. They are enriched with hyaluronic acid to hydrate clients’ brows, while delivering rich, long long-lasting colour. To complement the launch, Appraise has reintroduced its Vegan Lash and Brow Maintenance Collection – a seven-piece aftercare line offering retail opportunities.

RRP: £4.90 0141 812 5000 apraise.co.uk