PROFESSIONALBEAUTY.CO.UK
Hot Topic
Would you offer a loyalty scheme?
@polishedmarske: “We have loyalty cards offering money off after so many treatments and clients love it. ”
@homeostaze_: “I have a loyalty programme and while my clients love it, it is very expensive to run…”
@bellebykaris: “I have an app that clients can collect loyalty points on and make their bookings. They love it. I don’t believe in giving discounts to new clients, I like to treat my wonderful loyal customers who continue to support me.”
Catherine Carter: “I used to do a scheme where clients collected ‘beauty points’ based on spend per treatment but stopped after covid as I’m currently by myself and I was giving away too much time. I do give clients a Christmas gift though and tailor treatment add-ons to them.”
Hot Topic
What are your top tips for promoting your services?
@hpbconnector: “Heart sell not hard sell! To me it speaks volumes and just feels so right. ”
@twinoaksbeauty: “I really believe that you have to practise what you preach. Whatever service or product you offer, you need to believe in it and use it/ have it done yourself plus know the service and products inside out. Then you can truly promote and attract the right clients for your business and offer the right service for them. Believing in what you offer is what builds trust, a fabulous clientele and a fully booked business ”
Sue Davies: “Ensure you’re visible to your ideal clients.”
PBLoves
Use the #PBLoves hashtag for a share on our socials
@aspire_byshannon
@nail_blisss_
@xthestudio.byjgbeauty
@marhallspa
@_beautybynicole_x
@the_odyssey_spa
This month we asked you…
Do you have a cancellation policy?
31%
Yes, a strict one
59%
Yes, but only for repeat offenders
10%
No
Join the conversation…
Instagram: @professionalbeauty.uk
...and the team
@eveoxberry
@nailoccultist
@ellen_cummings
@erinhopeann
Facebook: /ProfessionalBeautyUK
TikTok: @professionalbeauty.uk
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Twitter: @pro_beauty
YouTube: 1ProBeauty