EDITOR’S COMMENT

As treatments become ever-more personalised, longevity and biohacking are hot topics in the beauty and aesthetics industry. Practitioners and therapists are finding new ways to work with the unique composition and qualities of each client to maximise results. Our feature on page 45 explores the concept in more depth, looking at some of the key practices being used.

Meanwhile, new research this month is predicting that preventative treatments and neuro beauty will be among the biggest trends to shape the market over the next two years, as spas and clinics invest in personalised programmes that offer everything from quick-fix NAD+ shots to comprehensive biohacking retreats for a wellness overhaul. Check out our report on page 7 for more on the tech and wellness trends to look out for.

Looking to the nearer future, we’re also exploring trends for the coming season, and personalisation is set to play a bigger role in nails and makeup this autumn/winter season too. The “anti-trend” trend and “quiet beauty” movement are prompting salons and clients alike to turn their backs on extreme fads that scream consumerism in favour of timeless classics with a twist. Check out our nail trend feature on page 58 and makeup piece on page 64.

While keeping up with trends can help boost revenue by attracting and retaining clients, we all know profit is also about staying of top of day-to-day costs, and our advice piece on page 67 takes a closer look at the daily habits that mark thriving salons apart from struggling ones, in areas including systems management, team planning and marketing.

Meanwhile, our digital poll (see page 17) revealed that although 90% of you have a cancellation policy of some sort, only 31% implement this strictly. Bending the rules for loyal clients can sometimes pay off, but not implementing policies could be losing you more than you think, as Hellen Ward explains in her column on page 30.

We’d love to hear what you think of this issue. Email me and the team at pb.editorial@thepbgroup.com.

Editor