Regional Growth Summits
THE Birmingham Regional Growth Summit
Our Regional Growth Summits return on May 11, 2026, at the Eastside Rooms, Birmingham, bringing salon, spa and clinic owners together for a focused day of business growth, strategy and inspiration
Hosted by Professional Beauty and Hairdressers Journal International, the summit is designed to help you work smarter, increase profitability and future-proof your business. Expect practical advice, real-world strategies and expert-led sessions covering everything from team development to pricing, marketing and AI.
WHAT’S ON AT THE BIRMINGHAM REGIONAL GROWTH SUMMIT
10.30 – 11.15 Stop Chasing Busy: The KPIs That Make Salons Truly Profitable
11.15 – 12.00 Empower your team to deliver: Building Structure, Progression & Loyalty
12.00 – 12.45 Keynote | Marnie Wills Personal AI intelligence: The essential mindset for every salon business leader
Are you spending too much time on admin instead of connecting with your clients?
AI strategy consultant Marnie Wills will show salon and clinic owners how to streamline everyday tasks and reclaim valuable time using simple, effective AI workflows. Her keynote breaks down how AI can support everything from client communication to marketing and planning, without the need for technical expertise.
“By setting up a few simple prompts, AI can help you write tailored follow-ups in seconds that sound exactly like you and your brand,” says Wills. “It adds a premium touch that builds loyalty and keeps clients coming back – without draining your energy.”
14.45 – 15.30 Charge Smarter, Sell Better: Service Pricing & Retail Strategies
14.00 – 14.45 Keynote | Ryan Power The Calm Salon: How Owners Build Profitable Businesses Without Burning Out
According to salon business coach, marketing strategist and Salonology co-founder Ryan Power, the most successful salons aren’t always the busiest.
With more than 12 years’ experience – including running his own successful spa and salon – Power believes the traditional “fill every column” model is no longer fit for purpose.
“The old hustle culture is broken,” he says. “Salon owners tell me they want to earn more while working fewer hours – and that’s absolutely possible. The most profitable salons aren’t chasing busy; they’re focused on working smarter.”
In this session, Power will share the strategies behind building a calmer, more profitable salon business – without burnout.
15.30 – 16.15 From Posts to Profit: Social Media & Marketing That Works for Salons
GET TO KNOW OUR PANELLISTS
Fliss Williams is the studio director and day-to-day manager at Elite Skin Studio. A specialist in laser treatments and problematic skin concerns, she is passionate about educating clients and guiding them on confidence-building skin journeys.
Kyomi Sayce is the founder of The KS Clinic and a specialist in skin-of-colour aesthetics. With more than 15 years’ experience across two of the UK’s leading non-surgical and cosmetic surgery clinics, she launched her business to provide tailored treatments for melanin-rich skin. In 2022, she founded the Skin of Colour Aesthetics Training Academy, helping practitioners deliver safer, more inclusive care.
Sara Shoemark is the founder and owner of Glow Beauty Group. After training at Ray Cochrane Beauty School and working with leading names including Harrods, Selfridges and Fortnum & Mason, she returned to the North West to build the Glow brand, now spanning multiple locations. She is widely respected for her commitment to training, mentorship and raising professional standards.
Hannah Osborne is a spa and hospitality leader and spa manager at Tortworth Court. With a strong background in luxury environments, she specialises in delivering exceptional guest experiences while driving team performance and operational excellence.
Andrea Simpson is an award-winning facialist, global educator, author and founder of The Facial Mentor. Known for her signature Autograph Facials, she helps professionals elevate pricing, positioning and profitability, with a reputation for building premium, purpose-led businesses.
Anita Stubbings is a salon owner and experienced therapist with over 30 years in the industry. She has specialised in personalised skin treatments since qualifying in 1989 and has worked closely with Guinot for decades, alongside her ongoing charity and fundraising work.
Chelsea Dugdale is a clinic owner, educator and founder of Dermalase Clinic and Skin Thirteen Academy. With expertise in clinical practice and laser technology, she is committed to raising industry standards through education that prioritises communication, results and long-term client care.
MEET THE BRANDS